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Winning Minds: Secrets From the Language of Leadership
Simon Lancaster
€ 42.04
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Description for Winning Minds: Secrets From the Language of Leadership
Paperback. Top speechwriter, Simon Lancaster, blends ancient rhetoric and neuroscience to create the ultimate practical guide to the Language of Leadership. Num Pages: 236 pages, 17 black & white tables, 3 diagrames. BIC Classification: KJMB; KJP. Category: (G) General (US: Trade). Dimension: 140 x 215 x 15. Weight in Grams: 298.
Shhh . Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today. The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how. In Winning Minds, top speechwriter Simon Lancaster blends ancient rhetoric and neuroscience to create the definitive guide to the Language of Leadership. With trust in business and political ... Read more
Shhh . Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today. The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how. In Winning Minds, top speechwriter Simon Lancaster blends ancient rhetoric and neuroscience to create the definitive guide to the Language of Leadership. With trust in business and political ... Read more
Product Details
Publisher
Palgrave Macmillan
Format
Paperback
Publication date
2015
Condition
New
Number of Pages
226
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137465924
SKU
V9781137465924
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Simon Lancaster
Simon Lancaster is one of the world's top speechwriters. He first became a speechwriter in the late 1990s, working for members of Tony Blair's Cabinet. Today, he writes speeches for the CEOs of some of the biggest companies in the world, including Unilever, HSBC and Intercontinental Hotels. Simon is a visiting lecturer at Henley Business School, Cass Business School and ... Read more
Reviews for Winning Minds: Secrets From the Language of Leadership
'Simon Lancaster is a polymath excellent civil servant, brilliant speech writer, talented musician, and fantastic author. If you want to understand why this description breeches the rhetorical device of tricolon, read this wonderful book.' -Rt Hon Alan Johnson MP, former Home Secretary From substance to style, Winning ... Read more