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Competitive Intelligence
C. West
€ 122.08
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Description for Competitive Intelligence
Hardcover. All strategies require information and competitive strategies are no exception. As a result there is an existing and growing requirement for competitive intelligence. This book shows how to collect and analyze competitive intelligence as part of a competitive strategy. Num Pages: 236 pages, biography. BIC Classification: KJF. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 18. Weight in Grams: 531.
To beat your competitors you must know exactly what they are doing. It is impossible to put together a successful competitive strategy if you are unsure what your competitors are doing, what they plan to do or even who your competitors really are. As markets evolve even more rapidly and companies adapt their plans much faster, the demand for competitive intelligence has spiralled. Christopher West, an expert in the field, shows you how to collect, analyse and use competitive intelligence from a variety of sources, including the internet, and change your competitive strategy accordingly.
To beat your competitors you must know exactly what they are doing. It is impossible to put together a successful competitive strategy if you are unsure what your competitors are doing, what they plan to do or even who your competitors really are. As markets evolve even more rapidly and companies adapt their plans much faster, the demand for competitive intelligence has spiralled. Christopher West, an expert in the field, shows you how to collect, analyse and use competitive intelligence from a variety of sources, including the internet, and change your competitive strategy accordingly.
Product Details
Publisher
Palgrave Macmillan
Format
Hardback
Publication date
2001
Condition
New
Weight
530g
Number of Pages
236
Place of Publication
Basingstoke, United Kingdom
ISBN
9780333786697
SKU
V9780333786697
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About C. West
CHRIS WEST is Managing Director of Competitive Intelligence Services and author of a book on Market Research for Palgrave.
Reviews for Competitive Intelligence
.. .extremely thorough in outlining the whys and how of this increasingly important arena...a good step towards competing and fairly.
HBS Working Knowledge . ..extremely thorough in outlining the whys and how of this increasingly important arena...a good step towards competing and fairly.
HBS Working Knowledge .,. extremely thorough in outlining the ... Read more
HBS Working Knowledge . ..extremely thorough in outlining the whys and how of this increasingly important arena...a good step towards competing and fairly.
HBS Working Knowledge .,. extremely thorough in outlining the ... Read more