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Business Development: A Market-Oriented Perspective
Hans Eibe Sørensen
€ 65.22
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Description for Business Development: A Market-Oriented Perspective
Paperback. Business Development: A Market-Oriented Perspective is designed to help enable market-oriented business developer to conceive, craft, and execute a superior business plan. Num Pages: 566 pages, Illustrations. BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 235 x 193 x 32. Weight in Grams: 1056.
This textbook answers the basic questions: "What is business development?" "What does the business developer do?" and "What characterises good, structured, effective business development?" Distinguishing business development and the tasks of the business developer from traditional approaches of strategic management, entrepreneurship, and strategic marketing, this textbook will enable the market-oriented business developer to conceive, craft, and implement superior business plans.
The book is divided into three modules focusing on the market-oriented business developer’s mindset, on providing a state-of-the-art toolbox for careful strategic analyses and decisions, and lastly on the critical aspects of business plans and their content.
The approach of the ... Read more
This textbook answers the basic questions: "What is business development?" "What does the business developer do?" and "What characterises good, structured, effective business development?" Distinguishing business development and the tasks of the business developer from traditional approaches of strategic management, entrepreneurship, and strategic marketing, this textbook will enable the market-oriented business developer to conceive, craft, and implement superior business plans.
The book is divided into three modules focusing on the market-oriented business developer’s mindset, on providing a state-of-the-art toolbox for careful strategic analyses and decisions, and lastly on the critical aspects of business plans and their content.
The approach of the ... Read more
Product Details
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
566
Format
Paperback
Publication date
2012
Condition
New
Weight
1050g
Number of Pages
576
Place of Publication
New York, United States
ISBN
9780470683668
SKU
V9780470683668
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-4
About Hans Eibe Sørensen
Hans Elbe Sorensen currently holds a position as Assistant Professor in the Strategic Organization Design unit at the Department of Marketing and Management, University of Southern Denmark. During his PhD he was visiting doctoral fellow at The Wharton School, University of Pennsylvania, USA. Professor Sorensen's research interests include the strategic organization of customer and competitive information and market orientation and ... Read more
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