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Business Development For Dummies
Anna Kennedy
€ 26.99
€ 20.16
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Description for Business Development For Dummies
Paperback. Growing a small business requires more than just sales Business Development For Dummies helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. Num Pages: 424 pages, illustrations. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 190 x 237 x 24. Weight in Grams: 764.
Growing a small business requires more than just sales Business Development For Dummies helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management. It's not just sales! In-depth coverage also includes strategy, marketing, client management, and partnerships/alliances, helping you develop robust business practices that can be used every day. You'll learn how to structure, organise, and execute an effective development plan, ... Read more
Growing a small business requires more than just sales Business Development For Dummies helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management. It's not just sales! In-depth coverage also includes strategy, marketing, client management, and partnerships/alliances, helping you develop robust business practices that can be used every day. You'll learn how to structure, organise, and execute an effective development plan, ... Read more
Product Details
Publisher
John Wiley & Sons Inc
Format
Paperback
Publication date
2015
Condition
New
Weight
767g
Number of Pages
424
Place of Publication
New York, United States
ISBN
9781118962718
SKU
V9781118962718
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-3
About Anna Kennedy
Anna Kennedy has almost twenty years' experience in business development and leadership with small/medium professional services companies. She also has on-the-ground experience in growing organizations, most recently in her own company, Rain Makers.
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