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Corporate Social Responsibility in the Digital Age (Developments in Corporate Governance and Responsibility)
Ana Adi (Ed.)
€ 127.20
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Description for Corporate Social Responsibility in the Digital Age (Developments in Corporate Governance and Responsibility)
Hardcover. With social and digital media reshaping the way business is conducted, and the number of companies embracing the new social medium, this book revisits CSR practices from a digital perspective. The volume explores the impact and influence of the new 'social' on responsibility and its feasibility, measurability and success in a boundary-less world. Editor(s): Adi, Ana; Crowther, Professor David; Grigore, Georgiana. Series: Developments in Corporate Governance and Responsibility. Num Pages: 288 pages. BIC Classification: KJG. Category: (P) Professional & Vocational. Dimension: 161 x 236 x 27. Weight in Grams: 552.
Over the past half century, corporate social responsibility has become an important concept in management, marketing and communication literature. In the past twenty years a visible shift has been made into what was written about CSR: a move away from the financial benefits derived from such activities towards reputational impact, stakeholder relationships and communication with a wide range of audiences being noted. With social and digital media reshaping the way in which business is conducted, and with the number of companies embracing the new social medium for their marketing and communication programmers, this book re-examines CSR practices from a digital ... Read more
Over the past half century, corporate social responsibility has become an important concept in management, marketing and communication literature. In the past twenty years a visible shift has been made into what was written about CSR: a move away from the financial benefits derived from such activities towards reputational impact, stakeholder relationships and communication with a wide range of audiences being noted. With social and digital media reshaping the way in which business is conducted, and with the number of companies embracing the new social medium for their marketing and communication programmers, this book re-examines CSR practices from a digital ... Read more
Product Details
Publisher
Emerald Group Publishing Limited
Format
Hardback
Publication date
2015
Series
Developments in Corporate Governance and Responsibility
Condition
New
Weight
551g
Number of Pages
288
Place of Publication
Bingley, United Kingdom
ISBN
9781784415822
SKU
V9781784415822
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
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