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Healthcare and Big Data
Mary F.E. Ebeling
€ 132.30
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Description for Healthcare and Big Data
Hardback. Num Pages: 183 pages, 3 black & white illustrations, biography. BIC Classification: KJG; MBDC; MBPM; URD. Category: (G) General (US: Trade). Dimension: 210 x 148 x 16. Weight in Grams: 370.
This highly original book is an ethnographic noir of how Big Data profits from patient private health information. The book follows personal health data as it is collected from inside healthcare and beyond to create patient consumer profiles that are sold to marketers. Primarily told through a first-person noir narrative, Ebeling as a sociologist-hard-boiled-detective, investigates Big Data and the trade in private health information by examining the information networks that patient data traverses. The noir narrative reveals the processes that the data broker industry uses to create data commodities—data phantoms or the marketing profiles of patients that are bought by ... Read more
This highly original book is an ethnographic noir of how Big Data profits from patient private health information. The book follows personal health data as it is collected from inside healthcare and beyond to create patient consumer profiles that are sold to marketers. Primarily told through a first-person noir narrative, Ebeling as a sociologist-hard-boiled-detective, investigates Big Data and the trade in private health information by examining the information networks that patient data traverses. The noir narrative reveals the processes that the data broker industry uses to create data commodities—data phantoms or the marketing profiles of patients that are bought by ... Read more
Product Details
Format
Hardback
Publication date
2016
Publisher
Palgrave Macmillan United Kingdom
Number of pages
183
Condition
New
Number of Pages
170
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137502209
SKU
V9781137502209
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Mary F.E. Ebeling
Mary F.E. Ebeling is Director of Women’s and Gender Studies, and Associate Professor in Sociology at Drexel University, USA. Her research examines the intersections of gender and race, technologies, digital culture, data privacy, marketing and medical capitalism. She was a visiting research fellow in sociology at the University of Surrey, UK, from which she also holds a PhD.
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