Sustainable Innovation Strategy
J. Hoffmann
€ 53.60
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Description for Sustainable Innovation Strategy
Paperback. Examining the links between sustainable development, innovation strategy and the business model, this thought-provoking and timely book uses insightful case studies from mature and developing markets to demonstrate how sustainability needs to be at the core of every organization's strategy and innovation. Num Pages: 271 pages, biography. BIC Classification: KJC; KJG; KJJ; KJM; KJMV6; KJU. Category: (G) General (US: Trade). Dimension: 235 x 155. .
Examining the links between sustainable development, innovation strategy and the business model, this thought-provoking and timely book uses insightful case studies from mature and developing markets to demonstrate how sustainability needs to be at the core of every organization's strategy and innovation.
Examining the links between sustainable development, innovation strategy and the business model, this thought-provoking and timely book uses insightful case studies from mature and developing markets to demonstrate how sustainability needs to be at the core of every organization's strategy and innovation.
Product Details
Format
Paperback
Publication date
2013
Publisher
Palgrave Macmillan United Kingdom
Number of pages
271
Condition
New
Number of Pages
262
Place of Publication
Basingstoke, United Kingdom
ISBN
9781349469321
SKU
V9781349469321
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About J. Hoffmann
Christophe Sempels is Associate Professor of Strategy and Sustainable Development at SKEMA Business School. He is a recognized expert and consultant in global sustainability, strategy and innovation. He has published extensively on the link between sustainable development, strategy and marketing. He co-authored Oser le Marketing Durable (Dare To Market Sustainably), Pearson France 2010, which has sold more than 4000 units ... Read more
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