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Business for Punks: Break All the Rules - the BrewDog Way
James Watt
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Description for Business for Punks: Break All the Rules - the BrewDog Way
Paperback. Num Pages: 256 pages. BIC Classification: KJC; KJH. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 133 x 198 x 23. Weight in Grams: 414.
BrewDog's co-founder James Watt offers a business bible for a new generation. It's anarchic. It's irreverent. It's passionate. It's BrewDog. Don't waste your time on bullshit business plans. Forget sales. Ignore advice. Put everything on the line for what you believe in. These mantras have turned BrewDog into one of the world's fastest-growing drinks brands, famous for beers, bars and crowdfunding. Founded by a pair of young Scots with a passion for great beer, BrewDog has catalysed the craft beer revolution, rewritten the record books and inadvertently forged a whole ... Read more
BrewDog's co-founder James Watt offers a business bible for a new generation. It's anarchic. It's irreverent. It's passionate. It's BrewDog. Don't waste your time on bullshit business plans. Forget sales. Ignore advice. Put everything on the line for what you believe in. These mantras have turned BrewDog into one of the world's fastest-growing drinks brands, famous for beers, bars and crowdfunding. Founded by a pair of young Scots with a passion for great beer, BrewDog has catalysed the craft beer revolution, rewritten the record books and inadvertently forged a whole ... Read more
Product Details
Publisher
Penguin Books Ltd
Format
Paperback
Publication date
2016
Condition
New
Number of Pages
256
Place of Publication
London, United Kingdom
ISBN
9780241290118
SKU
V9780241290118
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-47
About James Watt
James Watt co-founded BrewDog in 2007 with Martin Dickie. He was named Scotland's youngest ever Entrepreneur of the Year in 2010 and won Food and Drink Entrepreneur of the Year, Retail Entrepreneur of the Year and Great British Entrepreneur of the Year 2014.
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