×


 x 

Shopping cart
19%OFFAntonio Garcia Martinez - Chaos Monkeys - 9781785034558 - 9781785034558
Stock image for illustration purposes only - book cover, edition or condition may vary.

Chaos Monkeys

€ 16.99
€ 13.82
You save € 3.17!
FREE Delivery in Ireland
Description for Chaos Monkeys Paperback. Shows you how - and how not - to make a fortune through startups and digital marketing. This book unravels the evolution of social media and online marketing. Num Pages: 528 pages. BIC Classification: KJD; KJH; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 126 x 33. Weight in Grams: 354.
NEW YORK TIMES BESTSELLER An adrenaline-fuelled expose of life inside the tech bubble, Chaos Monkeys lays bare the secrets, power plays and lifestyle excesses of the visionaries, grunts, sociopaths, opportunists and money cowboys who are revolutionising our world. Written by startup CEO and industry provocateur Antonio Garcia Martinez, this is Liar's Poker meets The Social Network. Computer engineers use `chaos monkey' software to wreak havoc and test system robustness. Similarly, tech entrepreneurs like Antonio Garcia Martinez are society's chaos monkeys - their innovations disrupt every aspect of our lives, from transportation (Uber) and holidays (Airbnb) to television (Netflix) and dating (Tinder) - all in search of the perfect business miracle. Describing himself as `high-strung, fast-talking, and wired on a combination of caffeine, fear, and greed at all times', Garcia Martinez left Wall Street to make his fortune in Silicon Valley, becoming CEO of his own startup, before bailing and being poached by Facebook's nascent advertising team. Here he turned users' data into profit for COO Sheryl Sandberg and chairman and CEO Mark `Zuck' Zuckerberg. Forced out of Facebook in the wake of a bitter internal product war, Garcia Martinez took his unique brand of entrepreneurial hyperactivity to rivals Twitter. Along the way, he got into a lot of trouble with a lot of people, brewed illegal beer on the Facebook campus (accidentally flooding Zuckerberg's desk), lived on a yacht, raced sport cars on the highway, and enthusiastically pursued the lifestyle of an overpaid Silicon Valley mercenary. In Chaos Monkeys he tells you HOW - and HOW NOT - to make a fortune through startups and digital marketing. Highly entertaining and always offering genuine insight, Garcia Martinez unravels the chaotic evolution of social media and online marketing. From startups and credit derivatives to Big Brother and data tracking, social media monetisation and digital `privacy', he shares both his scathing observations and outrageous antics, taking us on a subversive and very funny tour of the fascinatingly insular and unbelievably wealthy tech industry.

Product Details

Format
Paperback
Publication date
2017
Publisher
Ebury Press
Condition
New
Number of Pages
528
Place of Publication
London, United Kingdom
ISBN
9781785034558
SKU
9781785034558
Shipping Time
Usually ships in 2 to 4 working days
Ref
99-2

About Antonio Garcia Martinez
Antonio Garcia Martinez has been an advisor to Twitter, a product manager for Facebook, the CEO/founder of AdGrok (a venture-backed startup acquired by Twitter), and a strategist for Goldman Sachs. He lives on a forty-foot sailboat on the San Francisco Bay.

Reviews for Chaos Monkeys
An irresistible and indispensable 360-degree guide to the new technology establishment...a must-read
New York Times
Darkly true...Garcia Martinez is brilliant at describing the relaxed yet self-centred attitudes of high-powered Californians
Financial Times
These guys make Gordon Gekko look like Gandhi
The Telegraph
These guys make Gordon Gekko look like Gandhi
The Telegraph
Eye-popping
Vanity Fair

Goodreads reviews for Chaos Monkeys


Subscribe to our newsletter

News on special offers, signed editions & more!