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Proactive Companies: How to Anticipate Market Changes (Fundacao Dom Cabral (FDC))
Araujo, Leonardo, Gava, Rogério, Araújo, Leonardo
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Description for Proactive Companies: How to Anticipate Market Changes (Fundacao Dom Cabral (FDC))
Hardcover. Why do some companies succeed better than others? It is well known that there are many variables such which may impact a company's performance. The authors present their new model for Market Proactiveness which shows organizations how to anticipate change and respond to it before they are forced to do so, and improve their overall performance. Series: Fundacao Dom Cabral (FDC). Num Pages: 254 pages, biography. BIC Classification: KJD; KJK; KJM. Category: (P) Professional & Vocational. Dimension: 161 x 240 x 20. Weight in Grams: 526.
Why do some companies succeed better than others? It is well known that there are many variables such which may impact a company's performance. The authors present their new model for Market Proactiveness which shows organizations how to anticipate change and respond to it before they are forced to do so, and improve their overall performance.
Why do some companies succeed better than others? It is well known that there are many variables such which may impact a company's performance. The authors present their new model for Market Proactiveness which shows organizations how to anticipate change and respond to it before they are forced to do so, and improve their overall performance.
Product Details
Format
Hardback
Publication date
2012
Publisher
Palgrave Macmillan
Number of pages
256
Condition
New
Series
Fundacao Dom Cabral (FDC)
Number of Pages
238
Place of Publication
Basingstoke, United Kingdom
ISBN
9780230289222
SKU
V9780230289222
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Araujo, Leonardo, Gava, Rogério, Araújo, Leonardo
LEONARDO ARAUJO Professor of Marketing at Fundação Dom Cabral (FDC), teaching both MBA programs but also short courses for executives of large national and multinational companies. He was Manager of Marketing at the FDC from 2003 to 2005 and is a member of the FDC Innovation Centre. ROGERIO GAVA Professor and consultant in marketing and strategy at FDC as well ... Read more
Reviews for Proactive Companies: How to Anticipate Market Changes (Fundacao Dom Cabral (FDC))
'This important book is a wake-up call to companies that are over-focused on the short run and in danger of losing in the long run. It is no longer sufficient to be market-driven as opposed to product-driven. Your company must proactively anticipate changes and create changes. Araújo and Gava show you how to do it.' Philip Kotler, ... Read more