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Robert F. Brands - Robert´s Rules of Innovation: A 10-Step Program for Corporate Survival - 9780470596999 - V9780470596999
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Robert´s Rules of Innovation: A 10-Step Program for Corporate Survival

€ 41.12
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Description for Robert´s Rules of Innovation: A 10-Step Program for Corporate Survival Hardcover. Robert's Rules of Innovation , from CEO and innovator Robert Brands provides the order of imperatives needed to facilitate and deliver profitable growth through innovation. This book will entertain and enrich readers with real-life examples, contributed by Brands and his international network of Innovate-For-Success experts. Num Pages: 212 pages, Illustrations. BIC Classification: KJD. Category: (P) Professional & Vocational. Dimension: 211 x 136 x 21. Weight in Grams: 306.

From a leader in innovation best practices, 10 simple and practical steps your business must take to achieve profitable growth, through innovation

In this timely guide, innovation expert and former CEO Robert Brands presents the best practices for today's "innovate or die" world, in the form of 10 simple and practical steps your business must take to achieve growth through innovation.

Robert's Rules of Innovation™ simply, intelligently, and entertainingly creates order from the chaos imposed by today's misguided mandate for "addition by subtraction" profitability. Concisely, Robert's Rules of Innovation

  • Distills Robert Brands' wealth of experience as a leader ... Read more
  • Explains why innovation is imperative
  • Provides the practical steps needed to deliver innovation
  • Draws upon the wisdom of global business leaders and is filled with real world examples, anecdotes, and practices

Timely, accessible, and indispensable, Robert's Rules of Innovation™ is a road map for success through sustainable innovation with a clear message: innovation is the lifeblood of business and the secret to outperforming your competition. Direct and practical, Robert's Rules of Innovation™ is a must-read for managers at all levels.

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Product Details

Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
212
Format
Hardback
Publication date
2010
Condition
New
Weight
314g
Number of Pages
224
Place of Publication
New York, United States
ISBN
9780470596999
SKU
V9780470596999
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1

About Robert F. Brands
ROBERT F. BRANDS is President and founder of Brands & Company, LLC (www.innovationcoach.com). Having gained hands-on experience in bringing innovation to market, creating and improving the necessary product development processes and needed culture, he delivered on his charter to bring "at least one new product per year to market"—resulting in double-digit profitable growth and share-holder value. MARTIN ... Read more

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