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29%OFFS Berkun - The Myths of Innovation - 9781449389628 - V9781449389628
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The Myths of Innovation

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Description for The Myths of Innovation Paperback. In the new paperback edition of this fascinating book, bestselling author Scott Berkun takes a careful look at the history of innovation to reveal powerful truths about how ideas become successful innovations -- truths that people can apply to their challenges today. Num Pages: 248 pages, 1, black & white illustrations. BIC Classification: KJD. Category: (P) Professional & Vocational. Dimension: 214 x 142 x 19. Weight in Grams: 344.
In this new paperback edition of the classic bestseller, you'll be taken on a hilarious, fast-paced ride through the history of ideas. Author Scott Berkun will show you how to transcend the false stories that many business experts, scientists, and much of pop culture foolishly use to guide their thinking about how ideas change the world. With four new chapters on putting the ideas in the book to work, updated references and over 50 corrections and improvements, now is the time to get past the myths, and change the world. You'll have fun while you learn: * Where ideas come from * The true history of history * Why most people don't like ideas * How great managers make ideas thrive * The importance of problem finding * The simple plan (new for paperback) Since its initial publication, this classic bestseller has been discussed on NPR, MSNBC, CNBC, and at Yale University, MIT, Carnegie Mellon University, Microsoft, Apple, Intel, Google, Amazon.com, and other major media, corporations, and universities around the world. It has changed the way thousands of leaders and creators understand the world. Now in an updated and expanded paperback edition, it's a fantastic time to explore or rediscover this powerful view of the world of ideas. Sets us free to try and change the world. --Guy Kawasaki, Author of Art of The Start Small, simple, powerful: an innovative book about innovation. --Don Norman, author of Design of Everyday Things Insightful, inspiring, evocative, and just plain fun to read. It's totally great. --John Seely Brown, Former Director, Xerox Palo Alto Research Center (PARC) Methodically and entertainingly dismantling the cliches that surround the process of innovation. --Scott Rosenberg, author of Dreaming in Code; cofounder of Salon.com Will inspire you to come up with breakthrough ideas of your own. --Alan Cooper, Father of Visual Basic and author of The Inmates are Running the Asylum Brimming with insights and historical examples, Berkun's book not only debunks widely held myths about innovation, it also points the ways toward making your new ideas stick. --Tom Kelley, GM, IDEO; author of The Ten Faces of Innovation

Product Details

Publisher
O´Reilly Media, Inc, USA United States
Number of pages
248
Format
Paperback
Publication date
2010
Condition
New
Number of Pages
248
Place of Publication
Sebastopol, United States
ISBN
9781449389628
SKU
V9781449389628
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1

About S Berkun
Scott Berkun is the best selling author of Confessions of a Public Speaker, The Myths of Innovation, and Making Things Happen. His work as a writer and public speaker have appeared in the The Washington Post, The New York Times, Wired Magazine, Fast Company, Forbes Magazine, and other media. He has taught creative thinking at the University of Washington and has been a regular commentator on CNBC, MSNBC and National Public Radio. His many popular essays and entertaining lectures can be found for free on his blog at Scott Berkun.

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