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The Small Big: Small Changes That Spark Big Influence
Steve Martin
€ 15.99
€ 12.21
FREE Delivery in Ireland
Description for The Small Big: Small Changes That Spark Big Influence
Paperback. Num Pages: 304 pages. BIC Classification: JM; KJD. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 130 x 197 x 34. Weight in Grams: 324.
At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In The small BIG, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results. Offering deceptively simple suggestions and explaining the extensive scientific research behind them, the small BIG presents over fifty small changes - from the little adjustments that make meetings more effective to the costless alteration to correspondence that saved a government millions. the small BIG is full of surprising, powerful - and above all, tiny - changes that could mean the difference between failure and success.
Product Details
Publisher
Profile Books Ltd
Format
Paperback
Publication date
2015
Condition
New
Number of Pages
304
Place of Publication
London, United Kingdom
ISBN
9781781252758
SKU
V9781781252758
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-99
About Steve Martin
Martin, Goldstein and Cialdini are renowned practitioners of the science of persuasion. In the field of influence and persuasion, Robert Cialdini is the world's most cited living social psychologist and author of the seminal book Influence [9781846686146]. Together, they are the authors of the Royal Society Prize-listed international bestseller Yes! 50 Secrets from the Science of Persuasion [9781846680168]. Collectively the authors' books have sold three million copies and translated into twenty-seven languages.
Reviews for The Small Big: Small Changes That Spark Big Influence
This is a clever, well-worked volume from which readers should find at least a few useful take-away ideas.
The Irish Times
The great Robert Cialdini teams with two other scholars to review the latest research in the science of persuasion and offer practical ways to put that research to use. This might be the first book I've read in which the passages I underlined outnumbered the passages I didn't.
Dan Pink The small BIG is a highly practical guide to persuasion that belongs on every business bookshelf.
Forbes
The latest book from the scions of Influence, Bob Cialdini, Steve Martin and Noah Goldstein is brimming with insight on how to get people to do things they don't want to, like paying a tax bill.
Telegraph
Praise for Yes! 'Surprising, provocative, fun
Tim Harford, author of 'The Undercover Economist' Completely changed my way of looking at the world ... Yes! is the Freakonomics of social psychology. It's a handbook to the world. Don't miss out.
Daniel Finkelstein, Executive Editor
The Times
Read this book ... perfectly pitched for smart businesspeople
Octavius Black
Management Today
The Irish Times
The great Robert Cialdini teams with two other scholars to review the latest research in the science of persuasion and offer practical ways to put that research to use. This might be the first book I've read in which the passages I underlined outnumbered the passages I didn't.
Dan Pink The small BIG is a highly practical guide to persuasion that belongs on every business bookshelf.
Forbes
The latest book from the scions of Influence, Bob Cialdini, Steve Martin and Noah Goldstein is brimming with insight on how to get people to do things they don't want to, like paying a tax bill.
Telegraph
Praise for Yes! 'Surprising, provocative, fun
Tim Harford, author of 'The Undercover Economist' Completely changed my way of looking at the world ... Yes! is the Freakonomics of social psychology. It's a handbook to the world. Don't miss out.
Daniel Finkelstein, Executive Editor
The Times
Read this book ... perfectly pitched for smart businesspeople
Octavius Black
Management Today