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The Small Big: Small Changes That Spark Big Influence
Steve Martin
€ 16.99
€ 12.42
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Description for The Small Big: Small Changes That Spark Big Influence
Paperback. Num Pages: 304 pages. BIC Classification: JM; KJD. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 130 x 197 x 34. Weight in Grams: 324.
At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In The small BIG, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results. Offering deceptively simple suggestions and explaining the extensive scientific research behind them, the small BIG presents over fifty small changes - from ... Read more
At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In The small BIG, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results. Offering deceptively simple suggestions and explaining the extensive scientific research behind them, the small BIG presents over fifty small changes - from ... Read more
Product Details
Publisher
Profile Books Ltd
Format
Paperback
Publication date
2015
Condition
New
Number of Pages
304
Place of Publication
London, United Kingdom
ISBN
9781781252758
SKU
V9781781252758
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-99
About Steve Martin
Martin, Goldstein and Cialdini are renowned practitioners of the science of persuasion. In the field of influence and persuasion, Robert Cialdini is the world's most cited living social psychologist and author of the seminal book Influence [9781846686146]. Together, they are the authors of the Royal Society Prize-listed international bestseller Yes! 50 Secrets from the Science of Persuasion [9781846680168]. Collectively the ... Read more
Reviews for The Small Big: Small Changes That Spark Big Influence
This is a clever, well-worked volume from which readers should find at least a few useful take-away ideas.
The Irish Times
The great Robert Cialdini teams with two other scholars to review the latest research in the science of persuasion and offer practical ways to put that research to use. This might be the first book I've read ... Read more
The Irish Times
The great Robert Cialdini teams with two other scholars to review the latest research in the science of persuasion and offer practical ways to put that research to use. This might be the first book I've read ... Read more