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Trend-Driven Innovation: Beat Accelerating Customer Expectations
Henry Mason
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Description for Trend-Driven Innovation: Beat Accelerating Customer Expectations
Paperback. Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong. Num Pages: 368 pages. BIC Classification: KJD. Category: (P) Professional & Vocational. Dimension: 205 x 203 x 22. Weight in Grams: 794.
Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong. In this startling new book, the team at TrendWatching share a powerful, counter-intuitive truth: to discover what people want next, stop looking at customers and start looking at businesses. That means learning how to draw powerful insights from the way leading brands and disruptive startups from Apple to Uber, Chipotle to Patagonia redefine customer expectations. Sharing the secrets that have led thousands of the world's most successful brands ... Read more
Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong. In this startling new book, the team at TrendWatching share a powerful, counter-intuitive truth: to discover what people want next, stop looking at customers and start looking at businesses. That means learning how to draw powerful insights from the way leading brands and disruptive startups from Apple to Uber, Chipotle to Patagonia redefine customer expectations. Sharing the secrets that have led thousands of the world's most successful brands ... Read more
Product Details
Publisher
John Wiley & Sons Inc
Format
Paperback
Publication date
2015
Condition
New
Weight
803g
Number of Pages
368
Place of Publication
New York, United States
ISBN
9781119076315
SKU
V9781119076315
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About Henry Mason
Henry Mason (Managing Director) has overseen trend thinking across all trendwatching.com's free publications and paid services since 2010. In the past 3 years, Henry has given over 50 keynote presentations in more than 25 countries across 6 continents. Henry has been quoted as a trend expert in numerous business publications, including The Guardian, Financial Times, El Pais, The New York ... Read more
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