Unrelenting Innovation
Gerard J. Tellis
Gerard Tellis, a noted expert on innovation, advertising, and global markets, makes the compelling case that the culture of a firm is the crucial driver of an organization's innovativeness. Series: J-B Warren Bennis Series. Num Pages: 352 pages, Illustrations. BIC Classification: KJD. Category: (P) Professional & Vocational. Dimension: 235 x 165 x 29. Weight in Grams: 560. Gerard Tellis, a noted expert on innovation, advertising, and global markets, makes the compelling case that the culture of a firm is the crucial driver of an organization's innovativeness. In this groundbreaking book he describes the three traits and three practices necessary to create a culture of relentless innovation. Organizations must be willing to cannibalize successful products, embrace risk, and focus on the future. Organizations build these traits by providing incentives for enterprise, empowering product champions, and encouraging internal markets. Spelling out the critical role of culture, the author provides ... Read more This must-have resource clearly shows the role of culture in driving relentless innovation and how to foster it within any organization.
The hands-on guide for fostering relentless innovation within your company
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