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23%OFFGerard J. Tellis - Unrelenting Innovation - 9781118352403 - V9781118352403
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Unrelenting Innovation

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Description for Unrelenting Innovation Hardcover. The hands-on guide for fostering relentless innovation within your company

Gerard Tellis, a noted expert on innovation, advertising, and global markets, makes the compelling case that the culture of a firm is the crucial driver of an organization's innovativeness. Series: J-B Warren Bennis Series. Num Pages: 352 pages, Illustrations. BIC Classification: KJD. Category: (P) Professional & Vocational. Dimension: 235 x 165 x 29. Weight in Grams: 560.
The hands-on guide for fostering relentless innovation within your company

Gerard Tellis, a noted expert on innovation, advertising, and global markets, makes the compelling case that the culture of a firm is the crucial driver of an organization's innovativeness. In this groundbreaking book he describes the three traits and three practices necessary to create a culture of relentless innovation. Organizations must be willing to cannibalize successful products, embrace risk, and focus on the future. Organizations build these traits by providing incentives for enterprise, empowering product champions, and encouraging internal markets.

Spelling out the critical role of culture, the author provides ... Read more

  • Offers a groundbreaking take on innovation that is driven by a company's culture
  • Shows what it takes to create a culture of innovation within any organization
  • Based on a study of 770 companies across 15 countries, the origin of 90 radical innovations spanning over 100 years, and the evolution of 66 markets spanning over a 100 years
  • Provides numerous mini cases to illustrate the workings of culture
  • Written by Gerard Tellis director of the Center for Global Innovation

This must-have resource clearly shows the role of culture in driving relentless innovation and how to foster it within any organization.

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Product Details

Publisher
John Wiley & Sons Inc United States
Number of pages
352
Format
Hardback
Publication date
2013
Series
J-B Warren Bennis Series
Condition
New
Weight
580g
Number of Pages
352
Place of Publication
New York, United States
ISBN
9781118352403
SKU
V9781118352403
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50

About Gerard J. Tellis
Gerard J. Tellis is a professor of marketing, management, and organization, Neely Chair of American Enterprise, and director of the Center for Global Innovation, at the University of Southern California Marshall School of Business. Dr. Tellis is an expert in innovation, advertising, global market entry, new product growth, quality, and pricing. His book, Will and Vision, was cited as one ... Read more

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