Business Research Methods
Sreejesh, S.; Mohapatra, Sanjay; Anusree, M. R.
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Description for Business Research Methods
Hardcover.
Since research is best learned by doing, this book emphasizes a hands-on, do-it yourself approach. The readers have many opportunities to see how business researches affect and support management decision. The book used a case study approach for all the chapters with interactive videos. The book gave emphasis to quantitative data analysis using a software program, IBM SPSS 20.0. The data analysis chapters illustrate in detail each step in running the software programs. The software programs files are provided for all data sets: outputs, demonstration movies, and screen captures are on the Website. This book provides students most extensive help ... Read more
Since research is best learned by doing, this book emphasizes a hands-on, do-it yourself approach. The readers have many opportunities to see how business researches affect and support management decision. The book used a case study approach for all the chapters with interactive videos. The book gave emphasis to quantitative data analysis using a software program, IBM SPSS 20.0. The data analysis chapters illustrate in detail each step in running the software programs. The software programs files are provided for all data sets: outputs, demonstration movies, and screen captures are on the Website. This book provides students most extensive help ... Read more
Product Details
Format
Hardback
Publication date
2013
Publisher
Springer International Publishing AG Switzerland
Number of pages
240
Condition
New
Number of Pages
281
Place of Publication
Cham, Switzerland
ISBN
9783319005386
SKU
V9783319005386
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Sreejesh, S.; Mohapatra, Sanjay; Anusree, M. R.
Dr. Sreejesh teaches Marketing Research and Business Research Methods using SAS 9.2 and SPSS at post graduate level (MBA) in IBS Hyderabad. He has received graduate and post graduate degrees in Economics from Kerala University, Kerala, MBA from Anna University, Chennai, M.Phil in Management from ICFAI University, Tripura, PhD from IBS, Hyderabad and Management Teachers Training Programme (MTP) from ICFAI, ... Read more
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