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Internationalisation and Mode Switching
Uwe Sachse
€ 67.72
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Description for Internationalisation and Mode Switching
Paperback. Managing an international operation is seen by many as one of the most challenging activities in an enterprise. This title offers substantial answers to the question of how companies behave after they have entered a particular foreign market. It shows that companies pursue characteristic internationalisation pathways through their choice of mode. Num Pages: 418 pages, 50 black & white illustrations, 82 black & white tables, biography. BIC Classification: KJC; KJQ; KJVG. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 23. Weight in Grams: 565.
Managing an international operation is seen by many as one of the most challenging activities in an enterprise. Uwe Sachse offers substantial answers to the question of how companies behave after they have entered a particular foreign market. The results of the empirical study show that the mode switch is an important option for improving performance in foreign markets. Uwe Sachse shows that, over the duration of foreign business activity, companies pursue characteristic internationalisation pathways through their choice of mode.
Managing an international operation is seen by many as one of the most challenging activities in an enterprise. Uwe Sachse offers substantial answers to the question of how companies behave after they have entered a particular foreign market. The results of the empirical study show that the mode switch is an important option for improving performance in foreign markets. Uwe Sachse shows that, over the duration of foreign business activity, companies pursue characteristic internationalisation pathways through their choice of mode.
Product Details
Format
Paperback
Publication date
2011
Publisher
Springer Fachmedien Wiesbaden Germany
Number of pages
418
Condition
New
Number of Pages
418
Place of Publication
Wiesbaden, Germany
ISBN
9783834931306
SKU
V9783834931306
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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