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Mobile Marketing Channel: Online Consumer Behavior
Mahmud Akhter Shareef
€ 70.97
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Description for Mobile Marketing Channel: Online Consumer Behavior
Paperback. Series: SpringerBriefs in Business. Num Pages: 152 pages, 3 black & white illustrations, 12 colour illustrations, 12 colour tables, biography. BIC Classification: KJQ; KJS; UNH. Category: (G) General (US: Trade). Dimension: 158 x 234 x 13. Weight in Grams: 250.
This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels. It promotes a multichannel strategy in the light of synthesized marketing distribution, consumer behavior, and information and communication technology (ICT)-related behavioral theory to develop, establish, and launch a guiding theory and practice for this emerging area. Usage of mobile phones and hand-held wireless devices is growing and diffusing so quickly that 21st century marketing managers find a great potential for this wireless channel to be the most effective media for maintaining a consumer relationship ... Read more
This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels. It promotes a multichannel strategy in the light of synthesized marketing distribution, consumer behavior, and information and communication technology (ICT)-related behavioral theory to develop, establish, and launch a guiding theory and practice for this emerging area. Usage of mobile phones and hand-held wireless devices is growing and diffusing so quickly that 21st century marketing managers find a great potential for this wireless channel to be the most effective media for maintaining a consumer relationship ... Read more
Product Details
Format
Paperback
Publication date
2016
Publisher
Springer International Publishing AG
Condition
New
Series
SpringerBriefs in Business
Number of Pages
132
Place of Publication
Cham, Switzerland
ISBN
9783319312859
SKU
V9783319312859
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
Reviews for Mobile Marketing Channel: Online Consumer Behavior
Written by highly qualified contributors, `Mobile Marketing Channel (Online Consumer Behavior)' is essential for both scholars and professionals working in the field of marketing and business. Also, accessible to anyone scientifically curious in these matters. (Manuel Alberto M. Ferreira, International Journal of Latest Trends in Finance and Economic Sciences, Vol. 7 (1), June, 2017)