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. Ed(S): Egger, Roman; Gula, Igor; Walcher, Dominik - Open Tourism - 9783642540882 - V9783642540882
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Open Tourism

€ 230.03
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Description for Open Tourism Hardback. Open Tourism Editor(s): Egger, Roman; Gula, Igor; Walcher, Dominik. Series: Tourism on the Verge. Num Pages: 503 pages, 16 black & white illustrations, 44 colour illustrations, biography. BIC Classification: KJQ; KJS; KNSG. Category: (P) Professional & Vocational. Dimension: 167 x 243 x 34. Weight in Grams: 914.

This book examines the concepts of open innovation, crowdsourcing and co-creation from a holistic point of view and analyzes them considering their suitability to the tourism industry. Methods, theories and models are discussed and examined regarding their practical applicability in tourism. The book illustrates the theoretical mechanisms and principles of Open Innovation, Crowdsourcing and Co-creation with case studies and best practices examples. In addition to the scientific target group, the book is a useful resource for managers of the entire tourism industry.

First, the book presents the theoretical fundamentals and concepts in 11 specific chapters. This basis is then enriched by ... Read more

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Product Details

Format
Hardback
Publication date
2016
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
503
Condition
New
Series
Tourism on the Verge
Number of Pages
476
Place of Publication
Berlin, Germany
ISBN
9783642540882
SKU
V9783642540882
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15

About . Ed(S): Egger, Roman; Gula, Igor; Walcher, Dominik
Professor Roman Egger attended the Tourism- and Hospitality Management School in Klessheim from 1989 until 1994. He graduated in Communications Sciences and gained his Doctorate from the University of Salzburg, where he specialized in the fields of Information and Communication Technologies in Tourism. He worked at the Tourism Board of Salzburg as a marketer. Roman is Lecturer in eTourism at ... Read more

Reviews for Open Tourism
“This book is easy to read and follow, enriched by a large number of industrial examples and best practices. … this book can be also used as a reference by undergraduate students, with interests in the fields of business management, tourism, or hotel. The value of this book mainly stands out with regard to its holistic overview and comprehensiveness in ... Read more

Goodreads reviews for Open Tourism


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