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Lorenzo, Oswaldo, Kawalek, Peter, Ramdani, Boumediene, González, Gastón, Gonzã¡Lez, Gastã³N - The Long Conversation: Maximizing Business Value from Information Technology Investment (Ie Business Publishing) - 9780230297883 - V9780230297883
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The Long Conversation: Maximizing Business Value from Information Technology Investment (Ie Business Publishing)

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Description for The Long Conversation: Maximizing Business Value from Information Technology Investment (Ie Business Publishing) Hardcover. For many years companies have been investing in enterprise systems and IT initiatives but they are now struggling to achieve the desired results. It takes a long time to make the best of your enterprise systems so businesses must stop looking for the next technology 'silver bullet' and instead maximize the value of existing IT investments. Series: IE Business Publishing. Num Pages: 176 pages, 7 black & white tables, 24 figures. BIC Classification: KJC; KJQ; KJT. Category: (P) Professional & Vocational. Dimension: 164 x 240 x 16. Weight in Grams: 418.
For many years companies have been investing in enterprise systems and IT initiatives but they are now struggling to achieve the desired results. It takes a long time to make the best of your enterprise systems so businesses must stop looking for the next technology 'silver bullet' and instead maximize the value of existing IT investments.

Product Details

Format
Hardback
Publication date
2011
Publisher
Palgrave Macmillan
Number of pages
176
Condition
New
Series
IE Business Publishing
Number of Pages
149
Place of Publication
Basingstoke, United Kingdom
ISBN
9780230297883
SKU
V9780230297883
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15

About Lorenzo, Oswaldo, Kawalek, Peter, Ramdani, Boumediene, González, Gastón, Gonzã¡Lez, Gastã³N
OSWALDO LORENZO is Professor of Management at IE Business School, Madrid, Spain. He is specialized in three areas of knowledge and management: innovation, supply chain management, and information technology & business process management. His research interests lie in the implementation, assimilation and diffusion of enterprise systems for the purpose of improving processes and supply chains. Professor Lorenzo's extensive experience in this ... Read more

Reviews for The Long Conversation: Maximizing Business Value from Information Technology Investment (Ie Business Publishing)
'Today's corporations succeed or fail, in part, according to their ability to manage enterprise systems (large and complex computerized systems with cost typically in the millions of dollars). The Long Conversation examines how organizations learn not only to live with enterprise systems, but also achieve goals beyond those they set out to achieve. This book closes the gap between rhetoric ... Read more

Goodreads reviews for The Long Conversation: Maximizing Business Value from Information Technology Investment (Ie Business Publishing)


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