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Business Project Management and Marketing: Mastering Business Markets: 2016
Michael Kleinaltenkamp (Ed.)
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Description for Business Project Management and Marketing: Mastering Business Markets: 2016
Hardcover. Editor(s): Kleinaltenkamp, Michael; Plinke, Wulff; Geiger, Ingmar. Series: Springer Texts in Business and Economics. Num Pages: 490 pages, 141 black & white illustrations, 1 colour illustrations, biography. BIC Classification: KJMP; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.
Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.
Product Details
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
490
Format
Hardback
Publication date
2016
Series
Springer Texts in Business and Economics
Condition
New
Weight
771g
Number of Pages
399
Place of Publication
Berlin, Germany
ISBN
9783662485064
SKU
V9783662485064
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Michael Kleinaltenkamp (Ed.)
Michael Kleinaltenkamp is full professor of business and services marketing at Freie Universitat Berlin. He is joint program director of the Executive Master of Business Marketing and the China-Europe Executive Master of Business Marketing programs. His research interests include business-to-business marketing and services marketing. Wulff Plinke is the founding dean of the European School of Management and Technology (ESMT) in ... Read more
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