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Aiming Big with Small Cars: Emergence of a Lead Market in India
Tiwari, Rajnish; Herstatt, Cornelius
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Description for Aiming Big with Small Cars: Emergence of a Lead Market in India
hardcover. Aiming Big with Small Cars Series: India Studies in Business and Economics. Num Pages: 256 pages, 78 black & white illustrations, 40 black & white tables, biography. BIC Classification: KJC; KJMV6; KJSM; TRC. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 15. Weight in Grams: 555.
This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. The authors contend that the current understanding of lead markets does not sufficiently explain the business practices that are born out of the intensified globalization of innovation. Lead markets are considered crucial for the global diffusion of new products and this book investigates whether sustainable lead markets can also emerge in developing economies, and if so, under which conditions. The authors question the conventional wisdom and propose updates and extensions to the lead market theory to better reflect the changing ground realities on ground.
This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. The authors contend that the current understanding of lead markets does not sufficiently explain the business practices that are born out of the intensified globalization of innovation. Lead markets are considered crucial for the global diffusion of new products and this book investigates whether sustainable lead markets can also emerge in developing economies, and if so, under which conditions. The authors question the conventional wisdom and propose updates and extensions to the lead market theory to better reflect the changing ground realities on ground.
Product Details
Format
Hardback
Publication date
2013
Publisher
Springer Switzerland
Number of pages
256
Condition
New
Series
India Studies in Business and Economics
Number of Pages
229
Place of Publication
Cham, Switzerland
ISBN
9783319020655
SKU
V9783319020655
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Tiwari, Rajnish; Herstatt, Cornelius
Rajnish Tiwari is senior researcher at the Institute for Technology and Innovation Management of Hamburg University of Technology (TIM-TUHH), where he has been leading the 'Global Innovation' research programme since 2006. His particular research interest focuses on internationalization of R&D in India. He has published extensively on frugal innovations and India’s automotive industry. Rajnish Tiwari leads the German-Indian Round Table ... Read more
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