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Analytics in Smart Tourism Design
. Ed(S): Xiang, Zheng; Fesenmaier, Daniel R.
€ 228.37
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Description for Analytics in Smart Tourism Design
Hardback. Editor(s): Xiang, Zheng; Fesenmaier, Daniel R. Series: Tourism on the Verge. Num Pages: 323 pages, 18 black & white illustrations, 40 colour illustrations, 38 colour tables, biography. BIC Classification: KJC; KJQ; KJS; KNSG. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 19. Weight in Grams: 649.
This book presents cutting edge research on the development of analytics in travel and tourism. It introduces new conceptual frameworks and measurement tools, as well as applications and case studies for destination marketing and management. It is divided into five parts: Part one on travel demand analytics focuses on conceptualizing and implementing travel demand modeling using big data. It illustrates new ways to identify, generate and utilize large quantities of data in tourism demand forecasting and modeling. Part two focuses on analytics in travel and everyday life, presenting recent developments in wearable computers and physiological measurement devices, and the implications ... Read more
This book presents cutting edge research on the development of analytics in travel and tourism. It introduces new conceptual frameworks and measurement tools, as well as applications and case studies for destination marketing and management. It is divided into five parts: Part one on travel demand analytics focuses on conceptualizing and implementing travel demand modeling using big data. It illustrates new ways to identify, generate and utilize large quantities of data in tourism demand forecasting and modeling. Part two focuses on analytics in travel and everyday life, presenting recent developments in wearable computers and physiological measurement devices, and the implications ... Read more
Product Details
Format
Hardback
Publication date
2016
Publisher
Springer International Publishing AG Switzerland
Number of pages
323
Condition
New
Series
Tourism on the Verge
Number of Pages
307
Place of Publication
Cham, Switzerland
ISBN
9783319442624
SKU
V9783319442624
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About . Ed(S): Xiang, Zheng; Fesenmaier, Daniel R.
Zheng Xiang is Associate Professor in the Department of Hospitality and Tourism Management at Virginia Polytechnic Institute and State University. His research interests include travel information search, social media marketing, and business analytics for the tourism and hospitality industries. He is a recipient of Emerging Scholar of Distinction award by the International Academy for the Study of Tourism and board ... Read more
Reviews for Analytics in Smart Tourism Design
“This book provides an update on recent development of analytics in tourism design in terms of theoretical frames, technology development, design principles and case studies. The editors and authors have demonstrated the idea of building a smart tourism system involving parties including the consumer, the business, and the destination as a whole. The book constitutes a very useful reading for ... Read more