Beyond the Business Plan: 10 Principles for New Venture Explorers
S. Bridge
€ 61.73
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Description for Beyond the Business Plan: 10 Principles for New Venture Explorers
Hardback. This insightful practical guide argues that the traditional business plan may not be appropriate for many new ventures and presents an alternative, effectual approach that encourages flexibility and development through exploration and experience. 10 principles demonstrate how to respond better to uncertainty during the business development process. Num Pages: 294 pages, 14 figures, 2 black & white line drawings. BIC Classification: KJC; KJH; KJP. Category: (G) General (US: Trade). Dimension: 145 x 217 x 22. Weight in Grams: 496.
This insightful practical guide argues that the traditional business plan may not be appropriate for many new ventures and presents an alternative, effectual approach that encourages flexibility and development through exploration and experience. 10 principles demonstrate how to respond better to uncertainty during the business development process.
This insightful practical guide argues that the traditional business plan may not be appropriate for many new ventures and presents an alternative, effectual approach that encourages flexibility and development through exploration and experience. 10 principles demonstrate how to respond better to uncertainty during the business development process.
Product Details
Publisher
Palgrave Macmillan
Number of pages
294
Format
Hardback
Publication date
2013
Condition
New
Number of Pages
275
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137332868
SKU
V9781137332868
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About S. Bridge
SIMON BRIDGE is a practitioner and academic, and has worked in the enterprise field for nearly 30 years, first in LEDU (Northern Ireland's small business agency) and then in his own business as a consultant and facilitator. He is Visiting Professor of Entrepreneurship at the University of Ulster and co-author of Understanding Enterprise, Entrepreneurship and Small Business - a leading ... Read more
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