Major global businesses not only create millions of jobs and great products for consumers, but are also beginning to play a leading role in tackling some of the biggest challenges of our time, from resolving water scarcity to lifting people out of poverty. This book explains in dynamic fashion why taking this approach is fast becoming 'business as usual' for ... Read moresome of the world's largest companies, and provides an inside track on why those who take this approach are more likely to win in the marketplace Graham Mackay, Chief Executive, SABMiller plc This is a book that many of us have been waiting for! Written by three 'insiders,' it describes how social pressures are influencing corporate behaviour. It will change, for the better, both the tone and substance of debates over corporate social responsibility. Ethan B. Kapstein, INSEAD Chair in Political Economy, INSEAD Business School, France A new generation of leaders give the inside story on how to become a sustainability-responsible leader. Indispensable. Sara Parkin, Founder Director, Forum for the Future This unusual book highlights and humanizes the challenges facing those who wish to effect social progress from within a system rather than outside of it. It provides a useful and timely map through the distrust and conflict that can too easily arise where capitalism and activism meet. Jonathan Zittrain, Professor of Law, Harvard Law School; Author, The Future of the Internet - And How to Stop It Dunstan Hope, Andy Wales and Matthew Gorman have written a book that captures beautifully the realistic idealism that is at the heart of the modern sustainability movement. Their book is a great guide to the ways that companies are making a difference in the world while also enhancing their competitiveness. Aron Cramer, President and CEO, Business for Social Responsibility The role of business in helping establish a more sustainable economy is much discussed these days especially by NGOs and academics. We don't often hear from the practitioners: those charged with front-line responsibility for mainstreaming sustainability across their respective companies. Calling on their 30 years of combined experience, the authors of 'Big Business Big Responsibilities' eloquently fill that gap, with a wealth of insights and good practice examples from companies in many different sectors. Jonathon Porritt, author of 'Capitalism as if the World Matters' Show Less