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M. Backman - Big in Asia: 25 Strategies for Business Success - 9780230000278 - V9780230000278
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Big in Asia: 25 Strategies for Business Success

€ 67.89
FREE Delivery in Ireland
Description for Big in Asia: 25 Strategies for Business Success Paperback. This best-selling guide to business in Asia provides an unrivalled amount of practical advice, cases and examples on how to be Big in Asia. It combines management school theory with the grit of Asian corporate realities. And unlike other business and management books, it is written for Asia with due consideration to regional variations within Asia. Num Pages: 351 pages, biography. BIC Classification: 1F; KJC; KJK. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 157 x 24. Weight in Grams: 686.
Companies operating in post-crisis Asia find themselves confronted by obstacles that hinder development and progress. Written by two leading analysts, this book identifies the transformation of the competitive landscape in Asia. By focusing on the main difficulties faced by companies it provides a series of strategies for business success and show how to avoid failure in Asia. This is an essential guide for companies who wish to make it big in Asia.

Product Details

Publisher
Palgrave Macmillan
Number of pages
448
Format
Paperback
Publication date
2002
Condition
New
Number of Pages
339
Place of Publication
Basingstoke, United Kingdom
ISBN
9780230000278
SKU
V9780230000278
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15

About M. Backman
MICHAEL BACKMAN specialises in Asian corporate practice. He also analyses the behaviour of Asian governments. He has a firmly established reputation for telling it like it is. He is the author of several books including the international bestseller Asian Eclipse: Exposing the Dark Side of Business in Asia, which was named by The Economist as one of the finest non-fiction ... Read more

Reviews for Big in Asia: 25 Strategies for Business Success
'Many firms come to Asia without understanding its inner workings. This is dangerous, and they need help. This book provides such help with remarkable clarity and a mass of evidence. The authors have spent years accumulating the knowledge and insights that saturate the text, and they present their advice in a way which practitioners can relate to, directly and easily. ... Read more

Goodreads reviews for Big in Asia: 25 Strategies for Business Success


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