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Brand Management Strategies: Bundle Book + Studio Access Card
William D´arienzo
€ 88.40
€ 79.92
FREE Delivery in Ireland
Description for Brand Management Strategies: Bundle Book + Studio Access Card
Multiple copy pack. BIC Classification: KJC; KNPR; KNSX. Category: (U) Tertiary Education (US: College). Dimension: 191 x 237 x 24. Weight in Grams: 800.
As global economies grow and the cost of doing business increases, the brand is the pre-eminent business asset needed for success in global business development. Brand Management Strategies: Luxury and Mass Markets presents the brand experience on a market continuum from mass market to luxury, using diverse examples from Burberry to BMW, Coca-Cola to Chanel, and Starbucks to Starwood. Underpinned by the author's many years of practical experience as both a professor and brand consultant, this book details the proven steps necessary to develop, build, and sustain a successful brand strategy and business. Features - ... Read more
As global economies grow and the cost of doing business increases, the brand is the pre-eminent business asset needed for success in global business development. Brand Management Strategies: Luxury and Mass Markets presents the brand experience on a market continuum from mass market to luxury, using diverse examples from Burberry to BMW, Coca-Cola to Chanel, and Starbucks to Starwood. Underpinned by the author's many years of practical experience as both a professor and brand consultant, this book details the proven steps necessary to develop, build, and sustain a successful brand strategy and business. Features - ... Read more
Product Details
Publisher
Bloomsbury Publishing Plc
Format
Paperback
Publication date
2016
Condition
New
Place of Publication
New York, United States
ISBN
9781501318436
SKU
V9781501318436
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-50
About William D´arienzo
William D'Arienzo, Ph.D., is founder of and currently facilitates the Brand Management Experience program at the Fashion Institute of Technology (FIT), USA, and is an adjunct Assistant Professor at Rider University, College of Business, USA. He is the founder and CEO of Wm. D'Arienzo Associates, Inc., a training and consultancy firm and is also CEO of Apparel Analytics, an ... Read more
Reviews for Brand Management Strategies: Bundle Book + Studio Access Card
If I had the book prior to our launch, the road would have been easier to navigate! I heartily recommend you read it for global strategies, brand engagement and why the customer matters.
Francois Dossa
CEO, Nissan Brazil
Brand Management Strategies: Luxury and Mass Markets by William D'Arienzo is one of the most interesting and informative books ... Read more
Francois Dossa
CEO, Nissan Brazil
Brand Management Strategies: Luxury and Mass Markets by William D'Arienzo is one of the most interesting and informative books ... Read more