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Brand vs. Wild: Building Resilient Brands for Harsh Business Environments
Jonathan David Lewis
€ 27.99
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Description for Brand vs. Wild: Building Resilient Brands for Harsh Business Environments
Hardback. .
Today's business leaders operate in an increasingly harsh environment. Uncertainty in the economy causes paralysis. Quarterly goals drive short-term and shortsighted decisions. Workforce mobility kills loyalty. Iconic products decline as fast as start-ups create new categories. And the pressure to do more with less, combined with the multiplicity of available marketing tools and technology, can be overwhelming. Now more than ever, brands and the people who lead them need clarity and guidance. The good news is that people have found ways to thrive in harsh environments for millennia. Author Jonathan David Lewis, combining the lessons ... Read more
Today's business leaders operate in an increasingly harsh environment. Uncertainty in the economy causes paralysis. Quarterly goals drive short-term and shortsighted decisions. Workforce mobility kills loyalty. Iconic products decline as fast as start-ups create new categories. And the pressure to do more with less, combined with the multiplicity of available marketing tools and technology, can be overwhelming. Now more than ever, brands and the people who lead them need clarity and guidance. The good news is that people have found ways to thrive in harsh environments for millennia. Author Jonathan David Lewis, combining the lessons ... Read more
Product Details
Publisher
Taylor & Francis Ltd
Format
Hardback
Publication date
2017
Condition
New
Number of Pages
198
Place of Publication
London, United Kingdom
ISBN
9781138736016
SKU
V9781138736016
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1
About Jonathan David Lewis
Jonathan David Lewis is an engaging and authoritative speaker and author on shaping a brand that can survive-and thrive-in today's tough, uncertain world. As partner and strategy director at McKee Wallwork + Company, Jonathan led his firm to be recognized by industry purveyor Advertising Age as a national leader in branding and marketing, winning the Southwest Small Agency of the ... Read more
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