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20%OFFKris Duggan - Business Gamification For Dummies - 9781118466933 - V9781118466933
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Business Gamification For Dummies

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Description for Business Gamification For Dummies Paperback. The easy way to grasp and use gamification concepts in business

Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Num Pages: 312 pages, illustrations. BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 233 x 188 x 18. Weight in Grams: 474.
The easy way to grasp and use gamification concepts in business

Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, etc.), for any web-based experience (mobile, website, retail, community, etc.).

Business Gamification For Dummies explains how you can apply the principles of this strategic concept to your own business model.

  • How gamification evolved from Farmville/Zynga and Facebook and is now something that can be applied to ... Read more
  • How to build a successful gamification program
  • How to entice and retain customers using gamification
  • How to drive employee behavior inside your organization
  • Real-world illustrations of gamification at work

If you're interested in learning more about this exciting and innovative business strategy, this friendly, down-to-earth guide has you covered.

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Product Details

Publisher
John Wiley & Sons Inc
Number of pages
312
Format
Paperback
Publication date
2013
Condition
New
Number of Pages
320
Place of Publication
, United States
ISBN
9781118466933
SKU
V9781118466933
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50

About Kris Duggan
Kris Duggan is a thought leader of innovative ways to incorporate game mechanics and real-time loyalty programs into web and mobile experiences. Kate Shoup has written more than 25 books, has co-written a feature-length screenplay, and worked as the sports editor for NUVO newsweekly.

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