Business Strategy: An Introduction
David Campbell
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Description for Business Strategy: An Introduction
Paperback. Business Strategy is a compact, plain-speaking textbook for those approaching strategy for the first time. Key features include: international case studies; chapters on current issues such as CSR, emerging markets and new technologies; hot topics: research project areas to investigate, and guru guides: bite-sized bios of key thinkers in the field. Num Pages: 392 pages, 68 colour illustrations, 50 figures, 27 black & white tables. BIC Classification: KJC. Category: (U) Tertiary Education (US: College). Dimension: 248 x 189 x 19. Weight in Grams: 834.
Business Strategy is a compact, plain-speaking textbook for those approaching strategy for the first time. Key features include: international case studies; chapters on current issues such as CSR, emerging markets and new technologies; hot topics: research project areas to investigate, and guru guides: bite-sized bios of key thinkers in the field.
Business Strategy is a compact, plain-speaking textbook for those approaching strategy for the first time. Key features include: international case studies; chapters on current issues such as CSR, emerging markets and new technologies; hot topics: research project areas to investigate, and guru guides: bite-sized bios of key thinkers in the field.
Product Details
Publisher
Macmillan Education UK
Number of pages
392
Format
Paperback
Publication date
2011
Condition
New
Number of Pages
392
Place of Publication
, United Kingdom
ISBN
9780230218581
SKU
V9780230218581
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-3
About David Campbell
DAVID CAMPBELL is Professor of Accounting and Business Ethics at Newcastle University Business School, UK DAVID EDGAR is Professor of Strategy and Business Transformation in the Department of Management at Glasgow Caledonian University, UK GEORGE STONEHOUSE is Professor of Strategic Management and Dean of Edinburgh Napier University Business School, UK
Reviews for Business Strategy: An Introduction
'This is an extremely well-conceived book. It is concise, clear and straightforward, yet is rigorous in its coverage of the key areas of strategic management. It is well-balanced across strategic analysis, formulation and implementation and makes very good use of case studies and exercises questions. This book really is a breath of fresh air.' - Dr Emanuel Gomes, Principal Lecturer ... Read more