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Business strategy
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Business strategy
Paperback. The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers. Num Pages: 230 pages, biography. BIC Classification: KJC; KJS; KJSP; KJT. Category: (G) General (US: Trade). Dimension: 141 x 215 x 18. Weight in Grams: 324.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan
- Edition
- 1st ed. 2013
- Condition
- New
- SKU
- V9781349452033
- ISBN
- 9781349452033
Paperback
Condition: New
€ 71.33
€ 71.33
Hardcover. The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers. Num Pages: 240 pages, biography. BIC Classification: KJC; KJP; KJS. Category: (P) Professional & Vocational. Dimension: 222 x 137 x 18. Weight in Grams: 424.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 2013th Edition
- Number of pages
- 208
- Condition
- New
- SKU
- V9781137297105
- ISBN
- 9781137297105
Hardback
Condition: New
€ 72.34
€ 72.34
Paperback. Editor(s): Bellur, Venkatakrishna V. Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Num Pages: 385 pages, biography. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 279 x 210. Weight in Grams: 953.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2015
- Number of pages
- 385
- Condition
- New
- SKU
- V9783319385532
- ISBN
- 9783319385532
Paperback
Condition: New
€ 130.55
€ 130.55
Marketing Challenges in a Turbulent Business Environment
. Ed(S): Groza, Mark D.; Ragland, Charles B.
Hardback. Editor(s): Groza, Mark D.; Ragland, Charles B. Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Num Pages: 756 pages, 27 black & white illustrations, biography. BIC Classification: KJC; KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 40. Weight in Grams: 1298.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 756
- Condition
- New
- SKU
- V9783319194271
- ISBN
- 9783319194271
Hardback
Condition: New
€ 287.61
€ 287.61
Paperback. This book features case studies related to marketing and business contexts in emerging markets. These will help students understand the issues unique to these markets (including BRIC countries) and to understand the dynamics of these countries. Editor(s): Mutum, Dilip S.; Roy, Sanjit Kumar; Kipnis, Eva. Num Pages: 176 pages, 6 black & white illustrations, biography. BIC Classification: KJC; KJS; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 10. Weight in Grams: 285.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- Softcover reprint of the original 1st ed. 2014
- Number of pages
- 176
- Condition
- New
- SKU
- V9783662511237
- ISBN
- 9783662511237
Paperback
Condition: New
€ 65.65
€ 65.65
Hardcover. Marketing Cases from Emerging Markets Editor(s): Mutum, Dilip S.; Roy, Sanjit Kumar; Kipnis, Eva. Num Pages: 176 pages, 6 black & white illustrations, biography. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 160 x 240 x 15. Weight in Grams: 410.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2014th Edition
- Number of pages
- 350
- Condition
- New
- SKU
- V9783642368608
- ISBN
- 9783642368608
Hardback
Condition: New
€ 66.78
€ 66.78
Paperback. Num Pages: 250 pages, biography. BIC Classification: KCL; KJC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 250
- Condition
- New
- SKU
- V9781349506224
- ISBN
- 9781349506224
Paperback
Condition: New
€ 66.22
€ 66.22
Paperback. Provides an overview of the important tools and concepts relevant to intelligence analysis for strategic decision making. This book discusses a number of tools and concepts useful to build strategic insights. It provides managers with helpful concepts, tools and ideas on market intelligence and analysis. Num Pages: 240 pages. BIC Classification: KJC. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 153 x 229 x 21. Weight in Grams: 410.
- Publisher
- Copenhagen Business School Press Denmark
- Number of pages
- 240
- Format
- Paperback
- Publication date
- 2009
- Condition
- New
- SKU
- V9788763002028
- ISBN
- 9788763002028
Paperback
Condition: New
€ 47.99€ 34.69
€ 47.99
€ 34.69
Hardback. Market Entry into the USA Series: Management for Professionals. Num Pages: 143 pages, 33 black & white illustrations, biography. BIC Classification: 1KBB; JFC; KJC; KJK; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 10. Weight in Grams: 385.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 143
- Condition
- New
- SKU
- V9783319171234
- ISBN
- 9783319171234
Hardback
Condition: New
€ 66.46
€ 66.46
Hardback. Editor(s): Prange, Christiane. Series: Management for Professionals. Num Pages: 237 pages, 21 black & white illustrations, 16 colour illustrations, biography. BIC Classification: 1FPC; KJC; KJS. Category: (P) Professional & Vocational. Dimension: 168 x 243 x 19. Weight in Grams: 516.
- Publisher
- Springer International Publishing AG
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9783319291383
- ISBN
- 9783319291383
Hardback
Condition: New
€ 95.00
€ 95.00
Paperback. Editor(s): Kitada, Momoko; Williams, Erin; Froholdt, Lisa Loloma. Series: WMU Studies in Maritime Affairs. Num Pages: 304 pages, 29 black & white illustrations, 22 black & white tables, biography. BIC Classification: JFSJ; JNK; KJC; LBB. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 17. Weight in Grams: 492.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- Softcover reprint of the original 1st ed. 2015
- Number of pages
- 304
- Condition
- New
- SKU
- V9783662516072
- ISBN
- 9783662516072
Paperback
Condition: New
€ 194.05
€ 194.05
Hardback. In The Marginal Organization, Tafoya focuses on organizations often described as part of an informal economy, informal sector, underground economy, or unofficial economy. Num Pages: 244 pages, 8 black & white tables, 4 figures. BIC Classification: KJC; KJT; KJU. Category: (P) Professional & Vocational. Dimension: 223 x 140 x 19. Weight in Grams: 422.
- Publisher
- Palgrave Macmillan
- Format
- Hardback
- Publication date
- 2014
- Edition
- 2014th Edition
- Condition
- New
- SKU
- V9781137379467
- ISBN
- 9781137379467
Hardback
Condition: New
€ 66.37
€ 66.37
Paperback. Num Pages: 227 pages, 2 black & white illustrations, biography. BIC Classification: KCK; KJC; KJMV; KJQ; KJT; KJU. Category: (G) General (US: Trade). Dimension: 216 x 140 x 13. Weight in Grams: 314.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 2014
- Number of pages
- 227
- Condition
- New
- SKU
- V9781349478804
- ISBN
- 9781349478804
Paperback
Condition: New
€ 65.82
€ 65.82
Hardcover. Purportedly expressing the so-called 'new humanism' in organisational and institutional development, this volume uses a series of imaginary dialogues to explore the conflict between rampant capitalism and the pressing need for some ethical input into business. Series: Management for Professionals. Num Pages: 104 pages, biography. BIC Classification: KJC; KJM; KJU. Category: (P) Professional & Vocational. Dimension: 242 x 161 x 12. Weight in Grams: 306. Series: Management for Professionals. 106 pages, black & white illustrations. Purportedly expressing the so-called 'new humanism' in organisational and institutional development, this volume uses a series of imaginary dialogues to explore the conflict between rampant capitalism and the pressing need for some ethical input into business. Cateogry: (P) Professional & Vocational. BIC Classification: KJC; KJM; KJU. Dimension: 242 x 161 x 12. Weight: 306.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Springer
- Edition
- 2012th Edition
- Number of pages
- 106
- Condition
- New
- SKU
- V9788132204688
- ISBN
- 9788132204688
Hardback
Condition: New
€ 66.95
€ 66.95
Hardback. Editor(s): Nandram, Sharda S.; Bindlish, Puneet K. Series: Management for Professionals. Num Pages: 335 pages, 22 black & white illustrations, 11 colour illustrations, 20 colour tables, biography. BIC Classification: KJC; KJG; KJU. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
- Publisher
- Springer International Publishing AG
- Format
- Hardback
- Publication date
- 2017
- Edition
- 1st ed. 2017
- Condition
- New
- SKU
- V9783319522302
- ISBN
- 9783319522302
Hardback
Condition: New
€ 118.23
€ 118.23
Paperback. * An exploration of the ways in which organizations can develop their ability to manage the future. * Consists of ten papers written by authors from both sides of the Atlantic and from Asia, all of whom are distinguished scholars in the fields of strategy or organizational learning. Editor(s): Tsoukas, Haridimos; Shepherd, Jill. Num Pages: 240 pages, 9. BIC Classification: KJC; KJU. Category: (P) Professional & Vocational. Dimension: 251 x 178 x 14. Weight in Grams: 462.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 240
- Condition
- New
- SKU
- V9781405116152
- ISBN
- 9781405116152
Paperback
Condition: New
€ 38.99€ 30.94
€ 38.99
€ 30.94
Hardcover. * An exploration of the ways in which organizations can develop their ability to manage the future. * Consists of ten papers written by authors from both sides of the Atlantic and from Asia, all of whom are distinguished scholars in the fields of strategy or organizational learning. Editor(s): Tsoukas, Haridimos; Shepherd, Jill. Num Pages: 240 pages, 9. BIC Classification: KJC; KJU. Category: (P) Professional & Vocational. Dimension: 255 x 178 x 23. Weight in Grams: 604.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9781405116145
- ISBN
- 9781405116145
Hardback
Condition: New
€ 92.75€ 77.70
€ 92.75
€ 77.70
Hardcover. In Managing Telework, Jack Nilles illustrates that telework is undeniably the corporate wave of the future on a global level. Telework, or telecommuting, a term coined originally by Nilles, means basically moving the work to the worker instead of the other way around. Series: Upside. Num Pages: 352 pages, illustrations. BIC Classification: KJC; KJMV2; KJQ. Category: (P) Professional & Vocational. Dimension: 234 x 163 x 30. Weight in Grams: 704.
- Format
- Hardback
- Publication date
- 1998
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 352
- Condition
- New
- SKU
- V9780471293163
- ISBN
- 9780471293163
Hardback
Condition: New
€ 56.48€ 48.55
€ 56.48
€ 48.55
Paperback. This book details a novel approach to innovation that emphasizes sustainable and renewable practices. It discusses such companies as Google and Genentech to show how this style of innovation produces sustainable high growth and strong shareholder returns. Num Pages: 200 pages, 35 black & white tables, biography. BIC Classification: KJC; KJM. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 9. Weight in Grams: 254.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- Softcover reprint of hardcover 1st ed. 2009
- Number of pages
- 200
- Condition
- New
- SKU
- V9781441946829
- ISBN
- 9781441946829
Paperback
Condition: New
€ 66.95
€ 66.95
Paperback. Num Pages: 178 pages, biography. BIC Classification: KJC; KJM; KN. Category: (G) General (US: Trade). Dimension: 216 x 140 x 11. Weight in Grams: 251.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 178
- Condition
- New
- SKU
- V9781349141494
- ISBN
- 9781349141494
Paperback
Condition: New
€ 192.70
€ 192.70