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Business strategy
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Business strategy
Paperback. Num Pages: 250 pages, biography. BIC Classification: KCL; KJC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 250
- Condition
- New
- SKU
- V9781349506224
- ISBN
- 9781349506224
Paperback
Condition: New
€ 66.22
€ 66.22
Hardcover. Marketing Cases from Emerging Markets Editor(s): Mutum, Dilip S.; Roy, Sanjit Kumar; Kipnis, Eva. Num Pages: 176 pages, 6 black & white illustrations, biography. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 160 x 240 x 15. Weight in Grams: 410.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2014th Edition
- Number of pages
- 350
- Condition
- New
- SKU
- V9783642368608
- ISBN
- 9783642368608
Hardback
Condition: New
€ 66.78
€ 66.78
Paperback. This book features case studies related to marketing and business contexts in emerging markets. These will help students understand the issues unique to these markets (including BRIC countries) and to understand the dynamics of these countries. Editor(s): Mutum, Dilip S.; Roy, Sanjit Kumar; Kipnis, Eva. Num Pages: 176 pages, 6 black & white illustrations, biography. BIC Classification: KJC; KJS; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 10. Weight in Grams: 285.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- Softcover reprint of the original 1st ed. 2014
- Number of pages
- 176
- Condition
- New
- SKU
- V9783662511237
- ISBN
- 9783662511237
Paperback
Condition: New
€ 65.65
€ 65.65
Marketing Challenges in a Turbulent Business Environment
. Ed(S): Groza, Mark D.; Ragland, Charles B.
Hardback. Editor(s): Groza, Mark D.; Ragland, Charles B. Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Num Pages: 756 pages, 27 black & white illustrations, biography. BIC Classification: KJC; KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 40. Weight in Grams: 1298.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 756
- Condition
- New
- SKU
- V9783319194271
- ISBN
- 9783319194271
Hardback
Condition: New
€ 287.61
€ 287.61
Paperback. Editor(s): Bellur, Venkatakrishna V. Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Num Pages: 385 pages, biography. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 279 x 210. Weight in Grams: 953.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2015
- Number of pages
- 385
- Condition
- New
- SKU
- V9783319385532
- ISBN
- 9783319385532
Paperback
Condition: New
€ 130.55
€ 130.55
Hardcover. The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers. Num Pages: 240 pages, biography. BIC Classification: KJC; KJP; KJS. Category: (P) Professional & Vocational. Dimension: 222 x 137 x 18. Weight in Grams: 424.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 2013th Edition
- Number of pages
- 208
- Condition
- New
- SKU
- V9781137297105
- ISBN
- 9781137297105
Hardback
Condition: New
€ 72.34
€ 72.34
Paperback. The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers. Num Pages: 230 pages, biography. BIC Classification: KJC; KJS; KJSP; KJT. Category: (G) General (US: Trade). Dimension: 141 x 215 x 18. Weight in Grams: 324.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan
- Edition
- 1st ed. 2013
- Condition
- New
- SKU
- V9781349452033
- ISBN
- 9781349452033
Paperback
Condition: New
€ 71.33
€ 71.33
Paperback. Num Pages: 576 pages, colour illustrations. BIC Classification: KJC; KJS. Category: (G) General (US: Trade). Dimension: 251 x 203 x 21. Weight in Grams: 996.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- McGraw-Hill Education - Europe United States
- Edition
- 8th Edition
- Number of pages
- 576
- Condition
- New
- SKU
- V9780078028793
- ISBN
- 9780078028793
Paperback
Condition: New
€ 322.11
€ 322.11
paperback. This book introduces the reader to the 'world of finance', more exactly to one core activity: investment banking. Analysing the practices of traders, analysts, brokers and bankers it reveals how their contrasting perspectives on shares are put to use and the consequences this has for investment banks, corporations, investors and the stock markets. Num Pages: 264 pages, biography. BIC Classification: KCB; KFFH; KFFK; KFFM; KJC. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 2012
- Number of pages
- 264
- Condition
- New
- SKU
- V9781349327836
- ISBN
- 9781349327836
Paperback
Condition: New
€ 66.22
€ 66.22
Paperback. Series: Gabler edition wissenschaft. Num Pages: 188 pages, 12 black & white illustrations, 32 black & white tables, biography. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 11. Weight in Grams: 278.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 188
- Condition
- New
- SKU
- V9783824476695
- ISBN
- 9783824476695
Paperback
Condition: New
€ 65.80
€ 65.80
Marking Enterprise: Business Success and Societal Embedding (INSEAD Bu...
Charles Waldman Jean-Claude Thoenig
Hardcover. Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline. Series: Insead Business Press. Num Pages: 253 pages, biography. BIC Classification: KJC. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 164 x 242 x 20. Weight in Grams: 536.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- Palgrave Macmillan
- Edition
- First Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780230001879
- ISBN
- 9780230001879
Hardback
Condition: New
€ 67.51
€ 67.51
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJC; KJM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 426.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Edition
- 2
- Condition
- New
- SKU
- V9783658022853
- ISBN
- 9783658022853
Paperback
Condition: New
€ 83.52
€ 83.52
Paperback. Melanie Fritz zeigt, wie das Internet fur die Markt- und Wettbewerbsbeobachtung in Unternehmensnetzwerken genutzt werden kann. Auf der Basis verschiedener Forschungsgebiete entwickelt sie ein Konzept, das die personalisierte Bereitstellung relevanter Informationen fur einzelne Unternehmen ermoglicht." Num Pages: 256 pages, 15 black & white illustrations, 40 black & white tables. BIC Classification: KJC; KJM. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 14. Weight in Grams: 333.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 256
- Condition
- New
- SKU
- V9783835000124
- ISBN
- 9783835000124
Paperback
Condition: New
€ 93.89
€ 93.89
Paperback / so. Series: Neue Betriebswirtschaftliche Forschung (Nbf). Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJC; KJM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 27. Weight in Grams: 621.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Condition
- New
- SKU
- V9783824491452
- ISBN
- 9783824491452
Paperback
Condition: New
€ 73.64
€ 73.64
Paperback. Editor(s): Nippa, Michael. BIC Classification: KJC. Dimension: 235 x 155. Weight in Grams: 399.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Physica-Verlag HD
- Condition
- New
- SKU
- V9783790801255
- ISBN
- 9783790801255
Paperback
Condition: New
€ 61.11
€ 61.11
Paperback / so. Editor(s): Bullinger, H -J (Fraunhofer-Institut Fur Arbeitswirtschaft Und Organisation IAO). Series: IPA-Iao - Forschung Und Praxis Tagungsberichte. Num Pages: 164 pages, black & white illustrations, bibliography. BIC Classification: KFF; KJC. Category: (G) General (US: Trade). Dimension: 297 x 210 x 9. Weight in Grams: 417.
- Format
- Paperback
- Publication date
- 1992
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 164
- Condition
- New
- SKU
- V9783540555391
- ISBN
- 9783540555391
Paperback
Condition: New
€ 73.02
€ 73.02
paperback. Editor(s): Meffert, Heribert. Num Pages: 574 pages, black & white illustrations, bibliography. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 30. Weight in Grams: 912.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag Germany
- Edition
- Softcover reprint of the original 1st ed. 1999
- Number of pages
- 574
- Condition
- New
- SKU
- V9783322844262
- ISBN
- 9783322844262
Paperback
Condition: New
€ 75.92
€ 75.92
Paperback. BIC Classification: KJC. Dimension: 235 x 155. Weight in Grams: 1260.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- Springer Berlin Heidelberg
- Condition
- New
- SKU
- V9783540633501
- ISBN
- 9783540633501
Paperback
Condition: New
€ 55.72
€ 55.72
Paperback. From the leading authority on workplace incivility, Christine Porath, shows why it pays to be civil, and reveals just how to enhance effectiveness in the workplace and beyond by mastering civility. Num Pages: 240 pages. BIC Classification: KJC; KJD. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 140 x 272 x 17. Weight in Grams: 242.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Little, Brown & Company
- Condition
- New
- SKU
- V9781478947899
- ISBN
- 9781478947899
Paperback
Condition: New
€ 19.99€ 16.06
€ 19.99
€ 16.06
Paperback. This strategic guide for business and IT executives focuses on how today's most disruptive technologies can be applied in powerful combinations along with platform business models, mastery of digital services, and leading practices in corporate innovation, to help you develop and execute your digital strategies for competitive advantage. Num Pages: 176 pages, black & white illustrations. BIC Classification: KJC; KJD; KJE; UF. Category: (P) Professional & Vocational. Dimension: 173 x 244 x 2. Weight in Grams: 348.
- Publisher
- BCS Learning & Development Limited
- Format
- Paperback
- Publication date
- 2017
- Condition
- New
- SKU
- V9781780173450
- ISBN
- 9781780173450
Paperback
Condition: New
€ 40.99€ 38.98
€ 40.99
€ 38.98