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Competitive Strategy
Michael E. Porter
€ 23.99
€ 16.11
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Description for Competitive Strategy
paperback. Michael E. Porter shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided. Num Pages: 432 pages, black & white illustrations, figures. BIC Classification: KJC. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 156 x 26. Weight in Grams: 468.
Electrifying in its simplicity - like all great breakthroughs - COMPETITIVE STRATEGY captures the complexity of industry competition in five underlying forces. Author Michael Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies - lowest cost, differentiation, and focus - which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided.
More than a million managers in both large ... Read more
Electrifying in its simplicity - like all great breakthroughs - COMPETITIVE STRATEGY captures the complexity of industry competition in five underlying forces. Author Michael Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies - lowest cost, differentiation, and focus - which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided.
More than a million managers in both large ... Read more
Product Details
Publisher
Free Press
Number of pages
416
Format
Paperback
Publication date
2004
Condition
New
Number of Pages
432
Place of Publication
New York, United States
ISBN
9780743260886
SKU
V9780743260886
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-99
About Michael E. Porter
Michael E. Porter is the C. Roland Christensen Professor of Business Administration at the Harvard Business School. The author of fourteen books and recipient of the Wells Prize in Economics, he lives in Brookline, Massachusetts.
Reviews for Competitive Strategy
Fortune Three overarching game plans that work in one industry after another explain how thousands of real-world competitors come out on top. Philip Kotler author of Principles of Marketing Porter's books on competitive strategy are the seminal works in the field. The New York Times American executives are grasping for a logic to global competition. Mr. Porter...has given them one. ... Read more