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Contemporary Strategic Management
Richard Pettinger
€ 81.13
€ 51.38
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Description for Contemporary Strategic Management
Paperback. Num Pages: 544 pages, biography. BIC Classification: KJC. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 240 x 187 x 29. Weight in Grams: 1036.
A coherent summary of theory and a route map through practical strategic management which will be very useful for students'. Alison Dean, Canterbury School of Business, University of Kent.
Contemporary Strategic Management uses up-to-date organizations and situations such as Barbie, Rebuilding Iraq, Easy Jet and McDonalds to emphasise the practical side of strategy, while at the same time illustrating the theoretical issues involved.
Richard Pettinger discusses strategic analysis and choice, strategic failures and successes, investment appraisals, ethics, implementation and the development of strategic management from a managerial perspective. This approach will appeal especially to MBA and final year ... Read more
A coherent summary of theory and a route map through practical strategic management which will be very useful for students'. Alison Dean, Canterbury School of Business, University of Kent.
Contemporary Strategic Management uses up-to-date organizations and situations such as Barbie, Rebuilding Iraq, Easy Jet and McDonalds to emphasise the practical side of strategy, while at the same time illustrating the theoretical issues involved.
Richard Pettinger discusses strategic analysis and choice, strategic failures and successes, investment appraisals, ethics, implementation and the development of strategic management from a managerial perspective. This approach will appeal especially to MBA and final year ... Read more
Product Details
Publisher
Palgrave Macmillan Dublin, Ireland
Number of pages
608
Format
Paperback
Publication date
2004
Condition
New
Number of Pages
520
Place of Publication
, United Kingdom
ISBN
9781403913272
SKU
V9781403913272
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About Richard Pettinger
RICHARD PETTINGER is an experienced business author. He teaches a wide range of courses, including strategic management, at the Management Studies Centre, University College London and is also an active Management Consultant.
Reviews for Contemporary Strategic Management
'Clarity and readability is assured throughout through clear structuring, judicious use of bullet points, numerous figures and many stimulating case illustrations...distinctively the emphasis throughout is on what the practising manager can or should do in strategic situations. This practical approach combined with a direct tone will resonate strongly with MBA audiences.' - Duncan Angwin, The Times Higher Education Supplement