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Deep Knowledge of B2B Relationships within and Across Borders
Arch G. Woodside (Ed.)
€ 156.80
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Description for Deep Knowledge of B2B Relationships within and Across Borders
Hardback. The common thread of the five papers in this volume is that making sense and achieving deep knowledge of three-plus B2B relationships are necessary antecedents for achieving high operating effectiveness, high (on-time) efficiency, and sustaining profits for each firm in these relationships. Editor(s): Woodside, Arch G.; Baxter, Roger. Series: Advances in Business Marketing and Purchasing. Num Pages: 380 pages, black & white line drawings, black & white tables, figures. BIC Classification: KJC; KJK. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 236 x 159 x 35. Weight in Grams: 724.
Relationships of individual and groups among three-plus firms represent the cornerstone concept in business-to-business (B2B) contexts. The three-plus firms include manufacturer-supplier to manufacturer-customer to distributor-customer, and facilitators (e.g., transportation and management consulting firms). The common thread of the five papers in this volume is that making sense and achieving deep knowledge of three-plus B2B relationships are necessary antecedents for achieving high operating effectiveness, high (on-time) efficiency, and sustaining profits for each firm in these relationships. As the titles of the five papers imply, reading the volume provides deep insights into the specifics of how high performing three-plus B2B relationships influences ... Read more
Relationships of individual and groups among three-plus firms represent the cornerstone concept in business-to-business (B2B) contexts. The three-plus firms include manufacturer-supplier to manufacturer-customer to distributor-customer, and facilitators (e.g., transportation and management consulting firms). The common thread of the five papers in this volume is that making sense and achieving deep knowledge of three-plus B2B relationships are necessary antecedents for achieving high operating effectiveness, high (on-time) efficiency, and sustaining profits for each firm in these relationships. As the titles of the five papers imply, reading the volume provides deep insights into the specifics of how high performing three-plus B2B relationships influences ... Read more
Product Details
Publisher
Emerald Publishing Limited United Kingdom
Number of pages
380
Format
Hardback
Publication date
2013
Series
Advances in Business Marketing and Purchasing
Condition
New
Number of Pages
380
Place of Publication
Bingley, United Kingdom
ISBN
9781781908587
SKU
V9781781908587
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1
About Arch G. Woodside (Ed.)
Woodside, Prof. A. - Boston College, US Baxter, Dr. R. - Auckland University of Technology, New Zealand
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