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Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
Roberto Verganti
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Description for Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
Hardback. .
Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In Design-Driven Innovation: How to Compete by Radically Innovating the Meaning of Products, Roberto Verganti introduces a third strategy, a radical shift in perspective that introduces a bold new way of competing. Design-driven innovations do not come from the market; they create new markets. They don't push new technologies; they push new meanings. It's about having a vision, and taking that vision to your customers. Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our ... Read more
Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In Design-Driven Innovation: How to Compete by Radically Innovating the Meaning of Products, Roberto Verganti introduces a third strategy, a radical shift in perspective that introduces a bold new way of competing. Design-driven innovations do not come from the market; they create new markets. They don't push new technologies; they push new meanings. It's about having a vision, and taking that vision to your customers. Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our ... Read more
Product Details
Publisher
Harvard Business Review Press United States
Number of pages
288
Format
Hardback
Publication date
2009
Condition
New
Weight
540g
Number of Pages
288
Place of Publication
, United States
ISBN
9781422124826
SKU
V9781422124826
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Roberto Verganti
Roberto Verganti is Professor of Management of Innovation at Politecnico di Milano. He is the founder of PROject Science, a consulting institute which advises global corporations on the management of strategic innovation, and is the author of many articles in scientific journals, as well as the article "Innovating Through Design," published in the Harvard Business Review (December 2006).
Reviews for Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
One of the Design Primers for Businesspeople. Eschewing the received wisdom that the customer is always right, Politecnico di Milano professor Verganti focuses on game-changing designs that up-end expectations and create entirely new markets... Verganti also includes a useful section on how executives can attempt to instigate their own programs of radical innovation. One of the Best Innovation and Design ... Read more