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Designing Interactive Strategy: From Value Chain to Value Constellation
Richard Normann
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Description for Designing Interactive Strategy: From Value Chain to Value Constellation
Paperback. Strategy is the art of creating value. It provides frameworks, conceptual models, and governing ideas that allow a companya s managers to identify opportunities for bringing value to customers and for delivering that value at a profit. Num Pages: 184 pages, bibliography, index. BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 154 x 227 x 12. Weight in Grams: 290.
Strategy is the art of creating value. It provides frameworks, conceptual models, and governing ideas that allow a company's managers to identify opportunities for bringing value to customers and for delivering that value at a profit. This book illustrates how new ways of creating value are being created by current global competition, changing markets, and new technologies. It shows how the focus of strategic analysis should not be the company or the industry, but the value-creating system itself, within which suppliers, business partners, allies, and customers work together to co-produce value.
Strategy is the art of creating value. It provides frameworks, conceptual models, and governing ideas that allow a company's managers to identify opportunities for bringing value to customers and for delivering that value at a profit. This book illustrates how new ways of creating value are being created by current global competition, changing markets, and new technologies. It shows how the focus of strategic analysis should not be the company or the industry, but the value-creating system itself, within which suppliers, business partners, allies, and customers work together to co-produce value.
Product Details
Publisher
John Wiley & Sons Inc
Number of pages
184
Format
Paperback
Publication date
1998
Condition
New
Weight
290g
Number of Pages
184
Place of Publication
New York, United States
ISBN
9780471986072
SKU
V9780471986072
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Richard Normann
Richard Normann, SMG France. Rafael Ramírez is currently Professor of Management at HEC, the leading French business school. Dr Ramírez, who holds a PhD from the Wharton School, has extensive consulting experience, working with companies such as Hewlett-Packard, Nissan Europe, Shell International, Rockwool, Telespazio, Wärtsilä -NSD, and Sonera. He was the Managing Director of SMG France prior to ... Read more
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