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Business strategy
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Business strategy
Paperback. Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities. Num Pages: 195 pages, biography. BIC Classification: KJC; KJMV3; KJS; KJSP; KJT. Category: (G) General (US: Trade). Dimension: 235 x 155. .
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 195
- Condition
- New
- SKU
- V9781349350094
- ISBN
- 9781349350094
Paperback
Condition: New
€ 51.68
€ 51.68
Paperback. A dynamic collaboration of nine experienced scholars, this timely work shares their rich blend of experiences and insights on emerging paradigms. This multifaceted work will assist students, scholars, and practitioners in attaining and maintaining excellence in an evolving world. Editor(s): Marques, Dr. Joan; Holt, S. Num Pages: 256 pages, 20 black & white illustrations, biography. BIC Classification: KC; KJC; KJM; KJT. Category: (G) General (US: Trade). Dimension: 216 x 140 x 14. Weight in Grams: 334.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 256
- Condition
- New
- SKU
- V9781349343829
- ISBN
- 9781349343829
Paperback
Condition: New
€ 66.95
€ 66.95
Paperback. Since September 11, 2001, long-standing debates over the nature and proper extent of executive power have assumed a fresh urgency. In this book eleven leading scholars of American politics and political theory address the idea of executive power. Editor(s): Liebert, Hugh; McDowell, Gary L. Series: Jepson Studies in Leadership. Num Pages: 238 pages, biography. BIC Classification: KJC; KJG; KJM; KJR; KJSP. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 238
- Condition
- New
- SKU
- V9781349342488
- ISBN
- 9781349342488
Paperback
Condition: New
€ 66.01
€ 66.01
Paperback. Editor(s): Hicks, D. Series: Jepson Studies in Leadership. Num Pages: 222 pages, biography. BIC Classification: JPA; KCL; KJC. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 222
- Condition
- New
- SKU
- V9781349342105
- ISBN
- 9781349342105
Paperback
Condition: New
€ 65.86
€ 65.86
paperback. Taylor leadsreaders through creativityand how itrelates to leadershipfollowed bythe five stages of theory behind the idea: 1) preparation, 2) time-off (or incubation), 3) the spark, 4) selection, and 5) elaboration." Num Pages: 212 pages, 9 black & white illustrations, biography. BIC Classification: AB; KJC; KJM; KJT; KJU. Category: (G) General (US: Trade). Dimension: 216 x 140 x 12. Weight in Grams: 280.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 212
- Condition
- New
- Edition
- 1st ed. 2012
- SKU
- V9781349342037
- ISBN
- 9781349342037
Paperback
Condition: New
€ 66.95
€ 66.95
Paperback. Num Pages: 307 pages, 26 black & white illustrations, biography. BIC Classification: KCK; KJC; KJM; KJT; KJU. Category: (G) General (US: Trade). Dimension: 216 x 140 x 17. Weight in Grams: 392.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 2011
- Number of pages
- 307
- Condition
- New
- SKU
- V9781349341474
- ISBN
- 9781349341474
Paperback
Condition: New
€ 127.73
€ 127.73
The Business of Giving. The Theory and Practice of Philanthropy, Grant...
P (Oxford University Uk) Grant
Paperback. Series: Cass Business Press. Num Pages: 275 pages, biography. BIC Classification: KC; KFFH; KFFM; KJC; KJG; KJL. Category: (G) General (US: Trade). Dimension: 235 x 155. .
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 275
- Condition
- New
- SKU
- V9781349340576
- ISBN
- 9781349340576
Paperback
Condition: New
€ 66.76
€ 66.76
Paperback. This text comprises a selection of papers that provide state-of-the-art insights into research focusing on dimensions of bank strategy, governance and the role of credit rating agencies that were presented at the European Association of University Teachers of Banking and Finance Conference, September 2010. Editor(s): Molyneux, P. Series: Palgrave Macmillan Studies in Banking and Financial Institutions. Num Pages: 323 pages, biography. BIC Classification: KFF; KFFH; KFFK; KJC; KJM. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 323
- Condition
- New
- SKU
- V9781349339266
- ISBN
- 9781349339266
Paperback
Condition: New
€ 66.66
€ 66.66
Paperback. Num Pages: 322 pages, biography. BIC Classification: KJC; KJM; KJSM; KJT. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 322
- Condition
- New
- SKU
- V9781349336975
- ISBN
- 9781349336975
Paperback
Condition: New
€ 66.66
€ 66.66
Paperback. Restructuring the balance sheets of Western governments, banks and households is an important issue in the recovery after the recent crisis. Chorafas' latest book focuses on sovereign debt, sovereign risk and the developing economic and financial business climate and explains why the year of the big crisis may fall in the middle of this decade. Series: Palgrave Macmillan Studies in Banking and Financial Institutions. Num Pages: 290 pages, biography. BIC Classification: KCB; KFFH; KFFK; KJC; KJM. Category: (G) General (US: Trade). Dimension: 235 x 155. .
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 2011
- Number of pages
- 290
- Condition
- New
- SKU
- V9781349334568
- ISBN
- 9781349334568
Paperback
Condition: New
€ 127.70
€ 127.70
Paperback. Editor(s): Zanda, Gianfranco. Num Pages: 262 pages, biography. BIC Classification: KFFH; KJC; KJM; KJMV2. Category: (G) General (US: Trade). Dimension: 235 x 155. .
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 262
- Condition
- New
- SKU
- V9781349333288
- ISBN
- 9781349333288
Paperback
Condition: New
€ 127.54
€ 127.54
Paperback. Changing Female Identities explores the influence of parental figures, the role models that women adopt, the diverse feelings that arise as a result of family mandates and the emotions that arise from cooperation or competition among siblings. Num Pages: 186 pages, biography. BIC Classification: JFSJ; JHBL; KJC; KJMV2. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 186
- Condition
- New
- SKU
- V9781349332540
- ISBN
- 9781349332540
Paperback
Condition: New
€ 65.58
€ 65.58
Paperback. Combining insights from leading academic research and experienced managers, this book provides a systematic framework to understand what innovation is, why it matters, how it can be managed and how it can help your organization to reach its objectives. Num Pages: 224 pages, 27 black & white illustrations, biography. BIC Classification: KCD; KJC; KJMV6; KJQ; KN. Category: (G) General (US: Trade). Dimension: 235 x 155 x 12. Weight in Grams: 355.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 224
- Condition
- New
- SKU
- V9781349330942
- ISBN
- 9781349330942
Paperback
Condition: New
€ 66.95
€ 66.95
paperback. As one of the world's largest economies China is facing many unique management challenges in the wake of the financial crisis. The future presents many opportunities for growth and commerce but new management skills must be developed to cope with these issues. Series: International Management Knowledge. Num Pages: 216 pages, 10 black & white illustrations, biography. BIC Classification: JFC; KCL; KJC; KJM. Category: (G) General (US: Trade). Dimension: 235 x 155 x 12. Weight in Grams: 343.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 216
- Condition
- New
- Edition
- 1st ed. 2011
- SKU
- V9781349330584
- ISBN
- 9781349330584
Paperback
Condition: New
€ 66.95
€ 66.95
Paperback. Green business is here. It is a multi billion business with enormous growth potential, driven by megatrends such as demographic change, climate change andurbanization. It is driving the transformation of existing businesses and changing the way customers and suppliers act, forcing them to rethink their business strategy." Series: International Management Knowledge. Num Pages: 287 pages, biography. BIC Classification: KJC; KJG; KJJ; KJM; KJMV; KJR. Category: (G) General (US: Trade). Dimension: 229 x 152. .
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 287
- Condition
- New
- SKU
- V9781349330560
- ISBN
- 9781349330560
Paperback
Condition: New
€ 59.21
€ 59.21
Paperback. "Public sector organizations are about to enter one of the most challenging environments they have ever had to face as they bear much of the cost of the credit crunch. This timely book shows public sector leaders what they need to understand in order to be able to cope with these challenges"-- Num Pages: 266 pages, biography. BIC Classification: KCB; KFFD; KJC; KJM. Category: (G) General (US: Trade). Dimension: 235 x 155. .
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 266
- Condition
- New
- SKU
- V9781349328840
- ISBN
- 9781349328840
Paperback
Condition: New
€ 66.66
€ 66.66
Paperback. ncludes bibliographical references and index. Series: Finance and Capital Markets Series. Num Pages: 245 pages, biography. BIC Classification: KCB; KCL; KFF; KFFH; KJC. Category: (G) General (US: Trade). Dimension: 229 x 152. .
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 245
- Condition
- New
- SKU
- V9781349328628
- ISBN
- 9781349328628
Paperback
Condition: New
€ 193.50
€ 193.50
paperback. This book introduces the reader to the 'world of finance', more exactly to one core activity: investment banking. Analysing the practices of traders, analysts, brokers and bankers it reveals how their contrasting perspectives on shares are put to use and the consequences this has for investment banks, corporations, investors and the stock markets. Num Pages: 264 pages, biography. BIC Classification: KCB; KFFH; KFFK; KFFM; KJC. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 2012
- Number of pages
- 264
- Condition
- New
- SKU
- V9781349327836
- ISBN
- 9781349327836
Paperback
Condition: New
€ 66.22
€ 66.22
Paperback. The current financial crisis highlights the need to rethink business leadership and the role of business schools in helping firms develop the leaders of the future. This book brings together the perspectives of deans of top international business schools, and the views of CEOs and senior business leaders." Editor(s): Canals, Jordi. Series: IESE Business Collection. Num Pages: 340 pages, biography. BIC Classification: KCL; KCM; KJC; KJM. Category: (G) General (US: Trade). Dimension: 235 x 155. .
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 340
- Condition
- New
- SKU
- V9781349326921
- ISBN
- 9781349326921
Paperback
Condition: New
€ 67.41
€ 67.41
Paperback. The story of the recent global economic crisis is told in the words of the main players in the drama. Including quotes from bankers, rating agencies, housing agencies, regulators, politicians and media figures. Erik Banks' latest book shows why we are doomed to experience further financial crises in the future. Num Pages: 245 pages, biography. BIC Classification: KCB; KCP; KFFH; KFFK; KJC. Category: (G) General (US: Trade). Dimension: 235 x 155. .
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 245
- Condition
- New
- SKU
- V9781349326686
- ISBN
- 9781349326686
Paperback
Condition: New
€ 60.97
€ 60.97