East Meets West
. Ed(S): Balakrishnan, Melodena Stephens; Michael, Ian; Azaadmoonesar, Immanuel
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Description for East Meets West
The Academy of International Business is a leading global association of scholars and specialists in the field of international business which was established in 1959. This book focuses on the real business management problems that MENA-based organizations face through teaching cases. Editor(s): Balakrishnan, Melodena Stephens; Michael, Ian; AzaadMoonesar, Immanuel. Series Editor(s): Balakrishnan, Melodena Stephens. Series: Actions and Insights - Middle East North Africa. Num Pages: 220 pages, illustrations. BIC Classification: KJC; KJH. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 241 x 172 x 16. Weight in Grams: 582.
The Academy of International Business is a leading global association of scholars and specialists in the field of international business which was established in 1959. The focus of this book is to shed light on the real business management problems that MENA-based organizations face through teaching cases. The last few years have seen the world grappling with many challenges from persistent recession, environmental challenges, political instability and resource constraint management issues. Slowly but steadily, the centre of business gravity is moving eastwards. Emerging economies are proving promising business markets with large populations with future purchasing power and sources of FDI. ... Read more
The Academy of International Business is a leading global association of scholars and specialists in the field of international business which was established in 1959. The focus of this book is to shed light on the real business management problems that MENA-based organizations face through teaching cases. The last few years have seen the world grappling with many challenges from persistent recession, environmental challenges, political instability and resource constraint management issues. Slowly but steadily, the centre of business gravity is moving eastwards. Emerging economies are proving promising business markets with large populations with future purchasing power and sources of FDI. ... Read more
Product Details
Publication date
2013
Publisher
Emerald Publishing Limited United Kingdom
Number of pages
220
Condition
New
Series
Actions and Insights - Middle East North Africa
Number of Pages
220
Format
Hardback
Place of Publication
Bingley, United Kingdom
ISBN
9781781904138
SKU
V9781781904138
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About . Ed(S): Balakrishnan, Melodena Stephens; Michael, Ian; Azaadmoonesar, Immanuel
Balakrishnan, M.S., University of Wollongong in Dubai, UAE Michael, I., Zayed University, Dubai, UAE Azaad Moonesar, I, University of Wollongong in Dubai, UAE
Reviews for East Meets West
"Over the years, Actions and Insights provided a unique record of business history and how organizations managed in environments some people would consider hostile. The cases document a wide range of topics from strategy, human resources management, cross-cultural management, marketing & communication, international business, finance, policy, global value chains, corporate social responsibility and entrepreneurship. It not only benefits students, provides ... Read more