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European Retail Research
. Ed(S): Swoboda, Bernhard; Morschett, Dirk; Rudolph, Thomas E.; Schnedlitz, Peter; Schramm-Klein, Hanna
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Description for European Retail Research
Paperback. Editor(s): Swoboda, Bernhard; Morschett, Dirk; Rudolph, Thomas E.; Schnedlitz, Peter; Schramm-Klein, Hanna. Series: European Retail Research. Num Pages: 236 pages, 39 black & white tables, biography. BIC Classification: KJC; KJMV7. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 13. Weight in Grams: 323.
Fifteen years after its commercial launching, the Internet has become the second most imp- tant distribution channel (after high street retailing) and a major source of customer infor- tion and empowerment (Urban 2003, 2005; Constantinides/Fountain 2008). A number of - cent developments in this field threaten to further weaken the role of traditional retailing in a number of sectors where retailers and intermediaries have always played an important role. Music, entertainment, press, printing/publishing and traditional travel agents are some of the branches that have already felt the negative effects of Internet-enabled disintermediation. The web has made possible the direct contact ... Read more
Fifteen years after its commercial launching, the Internet has become the second most imp- tant distribution channel (after high street retailing) and a major source of customer infor- tion and empowerment (Urban 2003, 2005; Constantinides/Fountain 2008). A number of - cent developments in this field threaten to further weaken the role of traditional retailing in a number of sectors where retailers and intermediaries have always played an important role. Music, entertainment, press, printing/publishing and traditional travel agents are some of the branches that have already felt the negative effects of Internet-enabled disintermediation. The web has made possible the direct contact ... Read more
Product Details
Format
Paperback
Publication date
2008
Publisher
Springer Fachmedien Wiesbaden Germany
Number of pages
236
Condition
New
Series
European Retail Research
Number of Pages
227
Place of Publication
Wiesbaden, Germany
ISBN
9783834910844
SKU
V9783834910844
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About . Ed(S): Swoboda, Bernhard; Morschett, Dirk; Rudolph, Thomas E.; Schnedlitz, Peter; Schramm-Klein, Hanna
Prof. Dr. Dirk Morschett, University of Fribourg, Switzerland Prof. Dr. Thomas Rudolph, University of St. Gallen, Switzerland Prof. Dr. Peter Schnedlitz, Vienna University of Economics and Business Administration, Austria PD Dr. Hanna Schramm-Klein, Saarland University, Germany Prof. Prof. h.c. Dr. Bernhard Swoboda, University of Trier, Germany
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