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Biran Burke - Gamify: How Gamification Motivates People to Do Extraordinary Things - 9781937134853 - V9781937134853
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Gamify: How Gamification Motivates People to Do Extraordinary Things

€ 35.91
FREE Delivery in Ireland
Description for Gamify: How Gamification Motivates People to Do Extraordinary Things Hardback. Num Pages: 192 pages, B&W illustrations, charts, tables. BIC Classification: KJC; KJS. Category: (G) General (US: Trade). Dimension: 149 x 224 x 17. Weight in Grams: 384.

Organizations are facing an engagement crisis. Regardless if they are customers, employees, patients, students, citizens, stakeholders, organizations struggle to meaningfully engage their key constituent groups who have a precious and limited resource: their time. Not surprisingly, these stakeholders have developed deflector shields to protect themselves. Only a privileged few organizations are allowed to penetrate the shield, and even less will meaningfully engage. To penetrate the shield, and engage the audience, organizations need an edge. Gamification has emerged as a way to gain that edge and organizations are beginning to see it as a key tool in their digital engagement strategy. ... Read more

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Product Details

Publisher
Taylor & Francis Inc
Format
Hardback
Publication date
2014
Condition
New
Weight
384g
Number of Pages
194
Place of Publication
Brookline, United States
ISBN
9781937134853
SKU
V9781937134853
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2

About Biran Burke
Brian Burke is a Research Vice President at Gartner, covering enterprise architecture for the past 15 years. He has also been leading research on the emerging gamification trend for the past three years. As an expert in enterprise architecture, he has worked for decades on understanding disruptive technology trends and their implications for business. He currently leads research in business ... Read more

Reviews for Gamify: How Gamification Motivates People to Do Extraordinary Things
"Burke is one of the leading experts and biggest thinkers in the enterprise gamification space. Gamify is a book every CEO must read to gain an understanding of what the future holds with these exciting and powerful techniques."
Gabe Zichermann, founder & CEO of Dopamine and Gamification Co "A gamification game changer! Brian Burke has done what few in ... Read more

Goodreads reviews for Gamify: How Gamification Motivates People to Do Extraordinary Things


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