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Global Strategy
Douglas Lamont
€ 11.99
€ 11.62
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Description for Global Strategy
Paperback. covers the fundamentals of successful global strategy, from market entry tactics to understanding local regulations, and from understanding country risk to finding sales and marketing opportunities. This title includes examples and lessons from some of the world's most successful businesses, including Wal-Mart, Tesco and MSN. Series: ExpressExec S. Num Pages: 146 pages, black & white illustrations. BIC Classification: KJC; KJK. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 172 x 125 x 12. Weight in Grams: 146.
Fast track route to mastering all aspects of global strategy
Covers all the fundamentals of successful global strategy, from market entry tactics to understanding local regulations, and from understanding country risk to finding sales and marketing opportunities
Examples and lessons from some of the world's most successful businesses, including Wal-Mart, Tesco and MSN, and ideas from the smartest strategy gurus
Includes a glossary of key concepts and a comprehensive resources guide
ExpressExec is a unique business resource of one hundred ... Read more
Fast track route to mastering all aspects of global strategy
Covers all the fundamentals of successful global strategy, from market entry tactics to understanding local regulations, and from understanding country risk to finding sales and marketing opportunities
Examples and lessons from some of the world's most successful businesses, including Wal-Mart, Tesco and MSN, and ideas from the smartest strategy gurus
Includes a glossary of key concepts and a comprehensive resources guide
ExpressExec is a unique business resource of one hundred ... Read more
Product Details
Format
Paperback
Publication date
2002
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
146
Condition
New
Series
ExpressExec S.
Number of Pages
128
Place of Publication
Oxford, United Kingdom
ISBN
9781841121901
SKU
V9781841121901
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Douglas Lamont
DOUGLAS LAMONT is a visiting professor of marketing at DePaul University. He also helps US and Japanese firms invest in Latin America and East Asia. Lamont has held full time academic appointments at Northwestern University, University of Wisconsin, University of Alabama, and Notre Dame University. He is the author of seven books, including Conquering the Wireless World: The Age of ... Read more
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