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27%OFFMark Davies - Infinite Value: Accelerating Profitable Growth Through Value-based Selling - 9781472935298 - V9781472935298
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Infinite Value: Accelerating Profitable Growth Through Value-based Selling

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Description for Infinite Value: Accelerating Profitable Growth Through Value-based Selling Hardcover. Num Pages: 344 pages. BIC Classification: KJC; KJM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 156. Weight in Grams: 666.
During the recessionary period of 2008-9, many organizations followed a business model that was ill-suited to long-term prosperity and strong profits, instead focusing on cost-cutting initiatives in order to survive. Post-recession, there is more optimism around investment, but changing from an entrenched cost-focused strategy can prove to be challenging. Infinite Value offers a value-based business model approach, which author Mark Davies argues is the most effective way forward for a business to thrive and grow in any economy. When a salesperson uses value-selling techniques to identify the needs of the customer, and can highlight how those needs are ... Read more

Product Details

Publisher
Bloomsbury Publishing PLC
Format
Hardback
Publication date
2017
Condition
New
Number of Pages
344
Place of Publication
London, United Kingdom
ISBN
9781472935298
SKU
V9781472935298
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-50

About Mark Davies
Mark Davies is MD of Segment Pulse Limited, a Visiting Fellow with Cranfield School of Management, and a Visiting Fellow with Aston Business School. Mark has an MBA and an MSc in Advanced Manufacturing Systems; he is a Chartered Engineer, Chartered Marketer and a Fellow of the Institute of Marketing.

Reviews for Infinite Value: Accelerating Profitable Growth Through Value-based Selling
The only way to remain competitive in today’s business markets is to create and deliver value sustainably. Mark’s book provides accessible and also detailed tools to identify unique opportunities for value creation. Well-grounded in practice, it puts forward key strategic questions for sales leaders, with the potential to redefine entire sales processes.
Javier Marcos
Cambridge Judge Business School ... Read more

Goodreads reviews for Infinite Value: Accelerating Profitable Growth Through Value-based Selling


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