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Innovation Management: Effective strategy and implementation
Keith Goffin
€ 67.18
€ 61.96
FREE Delivery in Ireland
Description for Innovation Management: Effective strategy and implementation
Paperback. Innovation Management provides a concise and practical approach to developing and implementing strategies. Covering the tools needed to develop and apply effective strategies to improve performance in both service and manufacturing companies, it is an excellent resource for students and managers alike. Num Pages: 440 pages, biography. BIC Classification: KJC; KJH; KJMV6. Category: (U) Tertiary Education (US: College). Dimension: 237 x 244 x 2. Weight in Grams: 760.
The new edition of this highly successful textbook draws on the authors' extensive industry experience and academic research to provide a concise and practical approach to developing and implementing strategies. Offering a highly readable text alongside an effective mix of theory, case studies and updated pedagogical features, the book covers both strategic and managerial elements of innovation. The tools described by the well-respected and authoritative author team can be used to improve performance in both service and manufacturing companies, and the text is an excellent practical resource for students and managers alike. This textbook caters primarily for ... Read more
The new edition of this highly successful textbook draws on the authors' extensive industry experience and academic research to provide a concise and practical approach to developing and implementing strategies. Offering a highly readable text alongside an effective mix of theory, case studies and updated pedagogical features, the book covers both strategic and managerial elements of innovation. The tools described by the well-respected and authoritative author team can be used to improve performance in both service and manufacturing companies, and the text is an excellent practical resource for students and managers alike. This textbook caters primarily for ... Read more
Product Details
Publisher
Macmillan Education UK
Format
Paperback
Publication date
2016
Condition
New
Number of Pages
440
Place of Publication
, United Kingdom
ISBN
9781137373434
SKU
V9781137373434
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-50
About Keith Goffin
KEITH GOFFIN is Professor of Innovation and New Product Development at Cranfield School of Management in the UK. Keith worked for fourteen years in the medical electronics industry and regularly acts as an innovation management consultant to companies including: Agilent Technologies, Altro, Bosch, Morgan Advanced Materials, Moelnlycke Health Care, Philips, Reckitt-Benckiser, Roche, Sanofi, Sony, Ludwig Svensson, and Welding Alloys. ... Read more
Reviews for Innovation Management: Effective strategy and implementation
Praise for the 3rd edition: 'We decided to use the Goffin and Mitchell book because a) it was the easiest to read, b) the other books discussed a lot of topics that we did not want to discuss in the course, c) it had the best price.' - Daan Stam, Professor of Technology and Operations Management, Erasmus University, The Netherlands ... Read more