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. Ed(S): Go, Frank M.; Govers, R. - International Place Branding Yearbook - 9780230239647 - V9780230239647
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International Place Branding Yearbook

€ 66.61
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Description for International Place Branding Yearbook Paperback. This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth. Editor(s): Go, Frank M.; Govers, R. Num Pages: 266 pages, biography. BIC Classification: KCL; KJC; KJS; KNS. Category: (G) General (US: Trade). Dimension: 229 x 152. Weight in Grams: 442.
This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.

Product Details

Format
Paperback
Publication date
2012
Publisher
Palgrave Macmillan United Kingdom
Number of pages
266
Condition
New
Number of Pages
266
Place of Publication
Basingstoke, United Kingdom
ISBN
9780230239647
SKU
V9780230239647
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15

About . Ed(S): Go, Frank M.; Govers, R.
ELI AVRAHAM Head of the Public Relations Program in the Department of Communication, University of Haifa, Israel RAOUL BEUNEN Assistant Professor at Wageningen University, The Netherlands KEITH DINNIE Senior Lecturer of International Marketing at NHTV Breda University of Applied Sciences, The Netherlands ERLING DOKK HOLM Associate Professor at the Oslo School of Management, Norway TIM FREEMAN Lecturer in Health Policy ... Read more

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