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Leading Digital Strategy: Driving Business Growth Through Effective E-commerce
Professor Christopher Bones
€ 40.99
€ 36.49
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Description for Leading Digital Strategy: Driving Business Growth Through Effective E-commerce
Paperback. .
For a business to thrive competitively in today's marketplace, it needs to have an effective e-commerce channel. Getting it right opens up new markets and opportunities; getting it wrong leads to declining revenues and profitability. To ensure effectiveness, business leaders and decision-makers must understand how e-commerce channels work to make the best strategic choices for their business. Drawing on experience in consulting to large complex organisations and ground-breaking primary research with senior executives from leading corporations, Leading Digital Strategy creates a convincing case for action and offers practical strategies, methodologies and models to improve the effectiveness of a company's online ... Read more
For a business to thrive competitively in today's marketplace, it needs to have an effective e-commerce channel. Getting it right opens up new markets and opportunities; getting it wrong leads to declining revenues and profitability. To ensure effectiveness, business leaders and decision-makers must understand how e-commerce channels work to make the best strategic choices for their business. Drawing on experience in consulting to large complex organisations and ground-breaking primary research with senior executives from leading corporations, Leading Digital Strategy creates a convincing case for action and offers practical strategies, methodologies and models to improve the effectiveness of a company's online ... Read more
Product Details
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2015
Condition
New
Number of Pages
240
Place of Publication
London, United Kingdom
ISBN
9780749473099
SKU
V9780749473099
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Professor Christopher Bones
Professor Christopher Bones is an established thought leader in people, organization strategy and change and a widely acclaimed, award-winning author. He has over 30 years' experience in senior leadership positions, working with companies such as Diageo, Cadbury Schweppes and Shell. Appointed the first non-academic Principal of Henley Business School in 2004, he is now Dean Emeritus at Henley and Professor ... Read more
Reviews for Leading Digital Strategy: Driving Business Growth Through Effective E-commerce
"For businesses to thrive in today's markets they need to engage effectively with digital. This book provides an effective framework that helps leaders drive their digital efforts in the right direction. It offers a blueprint that many leaders will find invaluable."
Paul Walsh, Chairman, Compass Group and former CEO of Diageo
"The authors very successfully educate, challenge and ... Read more
Paul Walsh, Chairman, Compass Group and former CEO of Diageo
"The authors very successfully educate, challenge and ... Read more