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10%OFFAndrew McAfee - Machine, Platform, Crowd: Harnessing Our Digital Future - 9780393254297 - V9780393254297
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Machine, Platform, Crowd: Harnessing Our Digital Future

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Description for Machine, Platform, Crowd: Harnessing Our Digital Future Hardcover. From the authors of the best-selling The Second Machine Age, a leader's guide to success in a rapidly changing economy. Num Pages: 288 pages. BIC Classification: KJC. Category: (G) General (US: Trade). Dimension: 235 x 155. .
We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than those from corporate research laboratories. Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. The balance now favours the second element of the pair, with massive implications for how we run our companies and live our lives. McAfee and ... Read more

Product Details

Publisher
W. W. Norton & Company
Format
Hardback
Publication date
2017
Condition
New
Weight
28g
Number of Pages
416
Place of Publication
New York, United States
ISBN
9780393254297
SKU
V9780393254297
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50

About Andrew McAfee
Andrew McAfee is a principal research scientist at the MIT Center for Digital Business and the author of Enterprise 2.0. He is a cofounder of MIT's Initiative on the Digital Economy, along with Erik Brynjolfsson. He and Brynjolfsson are the only people named to both the Thinkers 50 list of the world's top management thinkers and the ... Read more

Reviews for Machine, Platform, Crowd: Harnessing Our Digital Future
... a reliable guide to the most relevant technologies that will shape the future of business...
Business books to recommend - Financial Times For startups and established businesses, or for anyone interested in what the future holds, Machine, Platform, Crowd is essential reading.
Five of the Best Business Books to Read in 2018 - The ... Read more

Goodreads reviews for Machine, Platform, Crowd: Harnessing Our Digital Future


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