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Market Intelligence
Per V. Jenster
€ 47.99
€ 34.35
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Description for Market Intelligence
Paperback. Provides an overview of the important tools and concepts relevant to intelligence analysis for strategic decision making. This book discusses a number of tools and concepts useful to build strategic insights. It provides managers with helpful concepts, tools and ideas on market intelligence and analysis. Num Pages: 240 pages. BIC Classification: KJC. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 153 x 229 x 21. Weight in Grams: 410.
The book is focused not only on competitors, but also on customers, suppliers and a range of other stakeholders.
The book is focused not only on competitors, but also on customers, suppliers and a range of other stakeholders.
Product Details
Publisher
Copenhagen Business School Press Denmark
Number of pages
240
Format
Paperback
Publication date
2009
Condition
New
Number of Pages
240
Place of Publication
Frederksberg, Denmark
ISBN
9788763002028
SKU
V9788763002028
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-2
About Per V. Jenster
Per V. Jenster is Professor at China Europe International Busi ness School, where he specializes in Strategic Management and En trepreneurship. Formerly, he was with Copenhagen Business School, Denmark, and IMD, Switzerland. He is considered an international expert on stra tegic planning and serves as a consultant and board member to a number of international firms. He has published more ... Read more
Reviews for Market Intelligence
Market Intelligence is one of the more important and timely topics in Management today. Philippe Guignard, Cimid SA, Switzerland There are many books on Business Intelligence, Competitive Intelligence, CRM and Knowledge Management. This book puts it all in perspective. Kim Penland, Energy International, USA ... Read more