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Anand Sanwal - Optimizing Corporate Portfolio Management - 9780470126882 - V9780470126882
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Optimizing Corporate Portfolio Management

€ 121.17
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Description for Optimizing Corporate Portfolio Management Hardcover. Optimizing Corporate Resource Allocation is a step-by-step guide on managing finite corporate resources such as money, time, people, and information. Num Pages: 224 pages, , black & white illustrations. BIC Classification: KJC; KJMV1. Category: (P) Professional & Vocational. Dimension: 240 x 161 x 22. Weight in Grams: 492.
If where an organization allocates its resources determines its strategy, why is it that so few companies actively manage the resource allocation process? "Optimizing Corporate Portfolio Management: Aligning Investment Proposals with Organizational Strategy" goes beyond platitudes about why you should use corporate portfolio management (CPM) by offering a practical methodology to bring this powerful discipline to your organization.

"Optimizing Corporate Portfolio Management" takes an expansive view of where CPM can be utilized by demonstrating that it can be used across any business line, product group or functional area, e.g., IT, R&D, innovation, marketing, salesforce, capital expenditure, etc. CPM is ... Read more

The book is written by Anand Sanwal, an expert on CPM, who has led American Express' CPM discipline (referred to as American Express Investment Optimization). American Express' CPM efforts are widely recognized as the most extensive, substantial and progressive deployment of CPM across any organization. Sanwal avoids academic theories and consultant jargon to ultimately deliver pragmatic and proven recommendations on how to make CPM a reality. The book features a foreword by Gary Crittenden, former CFO and EVP of American Express, and several case studies from leading financial services, technology, and government organizations utilizing CPM. Additionally, the book has received significant praise from thought leaders at Google, HP, American Express, The CFO Executive Board, Gartner, Accenture Marketing Sciences, The Wharton School of Business and many others.

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Product Details

Format
Hardback
Publication date
2007
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
224
Condition
New
Number of Pages
224
Place of Publication
New York, United States
ISBN
9780470126882
SKU
V9780470126882
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50

About Anand Sanwal
Anand Sanwal is Vice President, Investment Optimization and Strategic Business Analysis, at American Express. Within this role, he is responsible for managing billions of dollars of per annum discretionary investment spent as part of American Express's CPM initiative, and also overseeing the CFO's strategy and analysis group. Sanwal holds a degree in finance and accounting from the Wharton School of ... Read more

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