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Process-Based Strategic Planning
Grunig, Rudolf; Kuhn, Richard
€ 67.84
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Description for Process-Based Strategic Planning
Paperback. This book presents a heuristic process that will help companies determine future strategies. This process is divided into seven steps and, for each of these steps, detailed recommendations for problem-solving are provided and illustrated with examples. Translator(s): Clark, Anthony. Num Pages: 382 pages, biography. BIC Classification: KJC; KJM; KJU. Category: (G) General (US: Trade). Dimension: 235 x 155 x 20. Weight in Grams: 587.
A completely revised and updated version of this book was published in 2015 under the title "The Strategy Planning Process".
A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into eight steps, and for each of these ... Read more
A completely revised and updated version of this book was published in 2015 under the title "The Strategy Planning Process".
A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into eight steps, and for each of these ... Read more
Product Details
Format
Paperback
Publication date
2014
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
382
Condition
New
Number of Pages
358
Place of Publication
Berlin, Germany
ISBN
9783642423789
SKU
V9783642423789
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Grunig, Rudolf; Kuhn, Richard
Univ.-Prof. Dr. rer. pol. Rudolf Grünig is full time Professor of Business Administration and Lecturer in Strategic Management in various postgraduate programs at the University of Fribourg, Switzerland. Professor Dr. Richard Kühn was Ordinarius of Business Administration and Director of the Institute of Marketing and Management at the University of Berne until 2004. Since fall 2004 he is ... Read more
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